Posted:1 day ago| Platform: Apna logo

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On-site

Job Type

Full Time

Job Description

Develop and implement monthly and quarterly marketing plans tailored for each business unit (clinic, optical, pharmacy). Collaborate with management to set marketing goals aligned with business objectives. Monitor industry trends and competitors to identify new opportunities. Manage and grow online presence across platforms like Google, Instagram, Facebook, and WhatsApp. Plan and execute social media campaigns for promotions, health awareness days, product launches, etc. Organize in-store activities, free checkup camps, health talks, etc., to drive footfall. Build and manage customer loyalty programs and referral schemes. Conduct patient/customer feedback surveys and analyze results to improve services. Develop tie-ups with schools, corporates, housing societies, and fitness centers for health camps and promotions. Coordinate with doctors and staff for health awareness events and promotional drives. Track campaign performance and prepare monthly reports on leads generated, and customer engagement. Coordinate with Advertisement Agency & Media for offline & online marketing. Maintain marketing expense budget and ensure cost-effective campaign execution.

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