Marketing executive (manufacturing sheet metal)

Job Title: Marketing Executive

Department: Marketing & Business Development

Reporting To: Sales & Marketing Manager / Management

Location: [Specify Location]

Industry: EPC (Engineering, Procurement & Construction)

Job Purpose:

To support the organization’s marketing and sales objectives by implementing effective marketing strategies, managing client communications, developing promotional materials, identifying new business opportunities, and strengthening the company’s market presence through digital and offline initiatives.

Key Responsibilities:

Sales Alignment & Strategy

Work in close coordination with the sales team to align marketing activities with company sales goals.

Support in identifying potential markets and customer segments.

Digital Marketing & Website Coordination

Coordinate the development and maintenance of the company website.

Implement strategies to track enquiry flow and analyze website performance.

Manage the creation and distribution of brochures, flyers, and marketing materials.

Product & Client Interaction

Study company products and services thoroughly to communicate effectively with clients.

Participate in client visits / Site as required.

Plan and participate in domestic and international exhibitions as per company schedule.

Manage pre-event and post-event marketing activities.

Lead Generation & Prospecting

Make outbound calls to prospects and handle inbound inquiries.

Proactively identify, research, and qualify new business opportunities through multiple channels (calls, emails, networking, online platforms, etc.).

Maintain an up-to-date client and lead database.

Generate at least one qualified inquiry per week and follow up consistently.

Marketing Communication

Design and share flyers via email and WhatsApp twice a month.

Create and post marketing content on LinkedIn twice a month.

Increase LinkedIn page followers by 200+ through regular engagement and invitations.

Client Relationship Management

Engage with clients through meetings, calls, and periodic check-ins to ensure satisfaction and identify new opportunities.

Build and maintain strong, long-term client relationships.

Creative Campaigns & Greetings

Prepare creative greetings (festival, special days, etc.) at least one week in advance.

Circulate through WhatsApp broadcast, email, and LinkedIn.

Sales Support

Develop and deliver sales presentations, proposals, and product demonstrations.sending BOQ, Quotation

Assist in negotiations, pricing discussions, and deal closures in coordination with management.

Additional Responsibilities

Handle any other tasks assigned by management related to marketing, business development, or client relations.

Desired Traits & Skills:

Proactive, self-motivated, and result-oriented.

Creativity in content development and branding initiatives.

Ability to work independently and collaboratively within cross-functional teams.

Analytical mindset with attention to detail.

Proficiency in MS Office (Excel, PowerPoint, Word) and familiarity with CRM tools.

Willingness to travel for exhibitions, client meetings, and project discussions.

Education & Experience:

Diploma Mechanical/BE Mechanical

Job Type: Full-time

Pay: ₹300,000.00 - ₹450,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person