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Marketing Executive Industrial B2B (Digital & Content)

Marketing Executive Industrial B2B (Digital & Content)

Ralsonics Research

2 - 4 years

5 - 9 Lacs

Mumbai Vasai

Posted:4 hours ago| Platform:

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Skills Required

Social media marketing Graphics Digital media Social media Industrial products Marketing Executive SEO Digital marketing Photoshop Machinery

Work Mode

Work from Office

Job Type

Full Time

Job Description

Marketing Executive Industrial B2B (Digital & Content)

Established in 1973, Ralsonics manufactures industrial cleaning equipment and ultrasonics enhanced cleaning, processing and sieving machinery for customers spanning sixteen industrial sectors.

Learn more about us on Requirements

Bachelor s degree in Marketing, Mass Communication, Engineering, or related field.
2 4 years of experience in B2B marketing, preferably in an engineering or capital goods company.
Excellent English writing and communication skills.
Basic knowledge of SEO, digital marketing tools, and social media platforms.
Proficiency in Canva; knowledge of tools like Adobe Illustrator, Photoshop, or Premiere Pro is a plus.
Interest in industrial products and ability to grasp technical content quickly.
Experience in managing website content using CMS platforms is desirable.

Job Description

Create SEO-optimized content for the company website, product pages, and landing pages.
Write technical blogs, articles, newsletters, and industry case studies.
Prepare content for marketing collaterals including brochures, flyers, and PPTs.

Digital & Social Media Marketing

Plan and manage the company s presence on LinkedIn and other relevant platforms.
Schedule and publish regular social media content, graphics, and updates.
Run basic paid ad campaigns on Google and LinkedIn (with agency support if needed).

Design & Visual Communication

Design creatives using Canva or similar tools for digital posts, presentations, emailers, brochures, etc.

Coordinate and execute machine photography and video shoots at the factory or client sites.

Edit and organize photos, create visual assets, and maintain a digital media library.

SEO & Website Management

Work with internal/external teams to manage SEO improvements (meta tags, content structure, etc.).
Update website content, banners, and blog sections regularly via CMS (WordPress or similar).

Marketing Collateral & Event Support

Create and maintain catalogs, product datasheets, and application brochures.
Support trade shows, exhibitions, and customer demos with marketing material and coordination.

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