Marketing Excutive

A Marketing Executive plays a vital role in developing and implementing marketing campaigns that promote a company’s products, services, or brand. They work both strategically and practically, often as part of a marketing team, to raise brand awareness, generate leads, and support sales growth.

1. Overview

Marketing Executives contribute to the creation, execution, and analysis of marketing campaigns across multiple channels, including digital, print, and events. They collaborate with internal teams and external agencies to ensure consistent messaging and effective promotional activities.

2. Key Responsibilities

Campaign Planning and Execution:

Assist in developing and executing integrated marketing campaigns tailored to products or services.

Market Research and Analysis:

Conduct market research to identify target audiences and analyze customer and competitor data to inform campaign strategy.

Content Creation:

Write, proofread, and manage marketing copy, including blog posts, social media content, brochures, advertisements, and email campaigns.

Digital Marketing:

Manage social media channels, update websites, track analytics, and support paid advertising campaigns like PPC or programmatic ads.

Event Coordination:

Organize and attend marketing events such as exhibitions, conferences, and promotional activities.

Relationship Management:

Build and maintain relationships with clients, stakeholders, suppliers, and media contacts.

Budget Monitoring:

Assist in monitoring marketing budgets and ensure efficient use of resources.

Reporting:

Track and report on the effectiveness of marketing campaigns and provide insights for improvement.

Administrative Duties:

Maintain customer databases, liaise with creative agencies for design and production needs, and coordinate promotional materials distribution.

3. Required Skills and Qualifications

Educational Background:

A degree in marketing, business, communications, or a related field is preferred but not always essential.

Professional certifications like those from the Chartered Institute of Marketing (CIM) can be advantageous.

Relevant work experience, internships, or apprenticeships are highly valued.

Core Skills:

Strong communication and interpersonal abilities

Creativity and copywriting skills

Analytical thinking and data analysis

Proficiency in digital marketing tools, social media, and CRM systems

Project management and organizational skills

Ability to multitask and work under pressure

Commercial awareness and business acumen

Basic graphic or video editing skills can be beneficial

Knowledge of SEO and online advertising techniques

Teamwork and vendor relationship management skills

Job Types: Full-time, Permanent

Pay: ₹15,475.31 - ₹20,302.68 per month

Benefits:

• Cell phone reimbursement

Work Location: In person