Marketing Engineer

Job Description

Role & responsibilities 1. Develop and Implement Marketing Strategies: Design, create and manage Offline and Digital marketing, marketing database, email, social media, and display advertising campaigns. Measure and analyze performance of all digital marketing campaigns and assess against goals. 2. Marketing Management: Create technical content for the companys website and social networking channels such as Linkedin, Facebook, Twitter, Instagram, Google Plus, etc. Generate, edit, publish, and share technical / product content regularly to builds meaningful connections to improve companys brand image and business. Improve the company's organic search rankings on major search engines. 3. Content Creation and Management: Create Technical Brochures, Product Creatives, Blogs, Presentation, Sales & Marketing Tools, etc. Create engaging content for the companys website and social media channels. 4. Email Marketing: Plan and execute email and internet marketing campaigns. 5. Analytics and Reporting: Evaluate end-to-end customer experience across multiple channels and customer touch points. Use various tools including Google Analytics, Google Ads, and social media insights to analyze data and measure the effectiveness of campaigns. 6. Market Research: Stay updated with the latest trends and best practices in online marketing and measurement. Conduct market research and analyze trends to identify new marketing opportunities. Preferred candidate profile Excellent communication and interpersonal skills. Strong understanding of current online marketing concepts, strategy, and best practices. Proficiency in using digital marketing tools and platforms. Creative skills for contributing new and innovative ideas. Ability to work independently and as part of a team. Strong organizational skills and attention to detail.