Marketing Engagement Senior Analyst

Skill required: Marketing Operations - Digital Project Management

Designation: Marketing Engagement Senior Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years
About AccentureCombining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com

What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designOverseeing the planning, execution, and delivery of projects that primarily rely on digital tools and technologies. It encompasses managing tasks, resources, timelines, and communication channels to ensure successful project outcomes in the digital realm.Proactive and self-motivated individual with a passion for brand building.Adaptable and open to feedback with a continuous improvement mindset.Ability to think creatively and innovatively.Strong organizational and time-management skills.Experience working in fast-paced and dynamic environments.

What are we looking for Brand Strategy Development:Develop and execute comprehensive brand strategies that align with the companys objectives and values.Market Research:Conduct market research to identify trends, customer needs, and competitive landscape.Campaign Management:Plan, execute, and oversee marketing campaigns across various channels including digital, print, and social media.Content Creation:Collaborate with creative teams to develop compelling content that resonates with the target audience.Brand Consistency:Ensure consistency in brand messaging and visual identity across all marketing materials and platforms.Performance Analysis:Analyze campaign performance data and generate insights to optimize future marketing efforts.Budget Management:Manage brand marketing budgets and allocate resources effectively to maximize ROI.Cross-Functional Collaboration:Work closely with sales, product development, and other departments to ensure alignment on brand initiatives.Vendor Management:Manage relationships with external vendors and agencies to ensure quality and timely delivery of services.Innovation:Stay updated on industry trends and emerging technologies to implement innovative marketing solutions.
Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts
Qualification
Any Graduation