Marketing Engagement Senior Analyst

 About The Role  

Skill required: Marketing Operations - Operations Management

Designation: Marketing Engagement Senior Analyst

Qualifications:BSc

Years of Experience:5 to 8 years

What would you do? Primary point of contact to stakeholders for MCM Campaign execution Maintain and communicate project plans, manage status meetings and updates Liaison for supporting functions:digital production, IT, fulfillment, call center, etc. Ensure deliverables are in compliance with standards (cookbooks, metrics tagging, standard consent language, etc) Campaign reporting activities, including:measurement planning, post launch monitoring , campaign report delivery and communication to key stakeholders Global Engage with International MCM Operations to ensure seamless delivery of global programs to the regions The successful candidate will have:At least 3-7 years experience in the following field (level of experience requirements will vary by brand they interface with) Project management Worked in international projects in the capacity of PM Internet Information technology Content Management Exposure in creation of web content for cross functional entities Database management Understand the concept of consumer data being captured in a backend database. Reporting and Tracking Exposure to analyzing web traffic reports using different tracking tools Understand the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform , eCommerce, SEO, mobile marketing etcOperational Requirements Time Management:Impeccable time management and organizing skills; ability to handle tight deadlines and multiple projects Client Management:representing the service, aligning scope and managing expectations Demand Management- Managing workplans for the Delivery team, adjusting the capacity with the inflow of demand from client and working priority list with the Brand team Escalation Management- Identifying the loophole in the process and setting corrective measure to avoid escalation from the Business Budget management- Prepare and track digital budget for the Brand per fiscal Team management- Have a fair amount of people management skill to get the work done from the delivery team to meet the quality standard. Self starter and able to highlight issues and risk

What are we looking for? The successful candidate will have:At least 3-7 years experience in the following field (level of experience requirements will vary by brand they interface with) Project management Worked in international projects in the capacity of PM Internet Information technology B2C & B2B portal environmentSoft skills Leadership skill- Person should be able to lead the entire project and delivery team with end to end ownership Excellent communication skills to build relationship with the client keeping the geographical and cultural difference in mind Person is expected to understand the solution well and provide tactical consulting to the Brand and marketing team related to their digital spaceA plus:PMP Certified Agile Certified Scrum Certified Six Sigma Certified Hands-on / Conceptual Technical Skills Required:Background in digital project management working on campaigns from initial briefing to delivery Multi-tasker with ability to juggle many projects Agency experience with strong communication skills, both written and verbal Passion for IT, e-commerce and digital projects Creative flair and innovative approach Building a personal relationship with key client staff. Succesful service delivery - SLA achievement and high level of customer satisfaction Monitoring overall performance of services. Excellent communication around issues and opportunities get things done, make things to happenCollaborating with Sr. management on client account management and growth and opportunities. Ensuring operations teams are aware of expectative and business needs. Service reporting and sponsoring service delivery meetings. Working with the client and operations teams to identify and manage service improvement activities

Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shiftsThe day-to-day in a nutshell:Typically, a digital project manager will be:Managing projects for the respective market/Therapeutic area Liaising and updating stakeholders on the status of projects Troubleshooting and advising clients on problems and solutions Tracking the project deliverables and matching those with agreed deadlines Reporting on success criteria for delivered projects by measuring results Keeping track of latest digital campaign trends and analyzing digital behavior
 Qualification BSc