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Accenture in India
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Marketing Delivery Lead (CRM)

Marketing Delivery Lead (CRM)

Accenture in India

3 - 7 years

0 Lacs

maharashtra

Posted:2 weeks ago| Platform: Shine logo

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Skills Required

crm automation personalization data integration technology integration content services operational efficiency governance analytics braze campaign orchestration digital ads promotions design multichannel delivery workflow optimization

Work Mode

On-site

Job Type

Full Time

Job Description

As a Digital Marketing Advisory Manager, your primary responsibility is to balance marketing complexity with limited resources by leveraging CRM and Braze to deliver scalable, data-driven customer engagement. You will need to accelerate time-to-market through automation, personalization, and advanced campaign orchestration on Braze. Additionally, you are required to enhance marketing performance by integrating data, technology, and next-gen content services into CRM delivery. Furthermore, you will oversee digital ads and promotions design/execution, ensuring seamless multi-channel delivery and measurable impact. Your role also involves driving operational efficiency and governance across global teams through streamlined workflows, analytics, and continuous optimization. Key Responsibilities: - Balance marketing complexity with limited resources by leveraging CRM and Braze - Accelerate time-to-market through automation, personalization, and advanced campaign orchestration on Braze - Enhance marketing performance by integrating data, technology, and next-gen content services into CRM delivery - Oversee digital ads and promotions design/execution, ensuring seamless multi-channel delivery and measurable impact - Drive operational efficiency and governance across global teams through streamlined workflows, analytics, and continuous optimization Qualifications Required: - Any Graduation,

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Marketing Delivery Lead (CRM)