Marketing Data Scientist

Marketing Data Scientist Role Summary

IMEA Regional Marketing is looking for a talented and highly motivated individual to join our team in the role of Marketing Data Scientist. In this role, you will work with marketing and performance managers on translating complex data findings into useful insights that guide decision-making and future marketing investment. You will be responsible for providing useful insights, recommendations, and measurements of marketing campaigns that will drive innovation and efficiency gains for the business.

The candidate will define and execute data-driven, analytical solutions to engage our customers and help solve commercial problems. This role is not about crunching numbers, its about finding compelling insights within data and using your exceptional business and communications skills to translate those insights into action.

As one of the masterminds behind our data-driven campaign planning, forecasting and analysis, youll spend your time digging into big, complex data sets, customer touch points and journeys. The data will not remain inert in your hands, however, since you’ll use your critical thinking, problem solving and communication skills to influence and drive thoughtful and well-informed decision making with marketing and business leaders. 

You will work closely with the Campaign Leads and Marketing Managers to create insights that shape the campaign strategy of our product and solutions, optimize content, and assess the impact of various initiatives. You will also be responsible for surfacing key business insights and recommendations in campaign planning and reviews. 

Our team of entrepreneurial, enthusiastic, and customer-centric marketeers are helping global and customers in the Indian subcontinent, Middle East, and sub-Saharan Africa integrate their domestic and international supply chains to reach their end-customers. You will have the opportunity to partner with marketing, sales, revenue operations, and finance to develop strategies and analytics designed to enable informed decision making and lead efforts to identify gaps in our data to better drive engagement, client acquisition, retention, and revenue.  

Working in close collaboration with a diverse and dynamic team of colleagues around the world, you will be part of setting the direction for our regional marketing team and collaborating across the organization to measure impact performance on all marketing activations.

REQUIRED COMPETENCIES AND SKILLS:

Basic Qualifications:

• Bachelor’s degree is required with emphasis on analytical skills – e.g. E-commerce, Data Science, Statistics, Business, Computer Science, or equivalent practical experience 

• 5 years of experience in a Marketing Operations, Demand Generation, Data Planner, or related role, ideally at a B2B technology company or agency.

• Demonstrated proficiency in analytical work in marketing/sales, or a business operations and analytics environment, including analyzing data with spreadsheet software (e.g. Excel Sheets) and database query (e.g. SQL) experience 
• Champion of data and visualization with strong, effective presentation and story-telling skills. 
• Demonstrated ability to conduct sophisticated and creative analysis to solve business problems and translate the results into actionable deliverables, clearly-written summaries/presentations, and region-wide communications. 
• Power BI experience and/or related business intelligence tools is highly preferred.
• Experience with marketing analytics platforms like Google Analytics is a plus
• CRM: Salesforce Sales Cloud experience with explicit knowledge of leads flow process, data hygiene and reporting dashboards
• Strong skills in data analysis, statistics, programming (e.g. SQL, R or Python)
• Strong stakeholder management skills and ability to manage interfaces at all levels in the organisation
• Strong verbal and written communications skills and ability to articulate complex insights to cross-functional audiences.
• Digitally savvy.

Preferred Qualifications:

• Experience with marketing analysis and data-backed customer segmentation is a plus. 
• Understanding of digital marketing, digital logistics platforms, and solutions. 
• Business acumen and communication skills; proficiency in translating data into actionable insights and digestible formats for the business. 
• Highly organized with multi-tasking skills; efficient in ambiguous situations. 
• Demonstrated ability to work across organizational boundaries. 
• Knowledge about digital campaign landscape, cloud computing market and technologies

Your personality

• Strong results orientation with a proven track record of flawless execution and strong attention to detail
• Demonstrated flexibility, creativity and problem-solving skills
• Comfortable working in a demanding, fast-paced changing environment that is going through high growth
• Self-motivated, enthusiastic, and organized.
• Independent contributor and self-starter who takes ownership of assignments and sees them to completion
• A collaborator who can work across diverse teams and build rapport to gain the trust and confidence from local and international stakeholders.
• Hands-on, can-do attitude, and willing to propose and try new things
• Complete integrity with sensitive and confidential information
• Curious by nature, motivated by learning and by taking on challenges
• Approachable and social – we’re a colorful and diverse team with big ambitions, high energy who also has plenty of fun along the way
• Great organizational skills and attention to detail; able to execute and prioritize multiple tasks simultaneously.
• Team player, but ability to work independently and be a self-starter.

Responsibilities:

This is a hands-on position; the ideal candidate must be willing to roll-up their sleeves and work directly with large datasets, conduct data analysis, build self-service reporting tools and dashboards in an environment of rapid growth and increasing complexity, and communicate complex business insights in a clear and precise manner. The candidate must be a self-starter with a bias towards independent problem solving, a passion for identifying and eliminating bottlenecks, and has the foresight to anticipate business needs, make tradeoffs, and balance business dynamics despite constraints. The ideal candidate must also earn trust through performance and relationship building, think analytically about business challenges, and have experience in marketing campaign management. 

• Support the full spectrum of regional marketing data analytics activities
• Monitor and forecast marketing and sales trends as well as analyze customer and prospect data and downstream funnel performance using Salesforce, Power BI, and other tools 
• Deep dive into data to investigate trends, topical issues, uncover insights, and explore new opportunities for our business growth. 
• Analyse small to large and complex data sets using a variety of tools such as

  Google Analytics, Salesforce Einstein Analytics, SQL

  ,

  R and BI tools

• Use CRM tool to track performance and analyze data against monthly goals 

• Integrate emerging technologies (AI-powered tools..etc

  ) with marketing platforms to:
•  Build and deploy predictive models to forecast customer behaviour, sales trends, and marketing campaign outcomes.
• Develop custom scripts or tools to automate routine marketing analysis tasks
• Cross-channel attribution and multi-touchpoint analysis – develop multi-touchpoint attribution models to understand the impact of various marketing channels on conversion.
• Works closely with marketing teams to develop dashboards, extract and analyze data, find opportunities, and develop solid recommendations to increase and optimize campaign performance
• Examine campaign return on investment and conduct demand waterfall analysis to improve profitability of campaigns and performance throughout the sales funnel 
• Utilise data-driven insights to enable leadership to optimize budget and resource allocation
• Understand how data, and content should be used to optimize conversion rates for a digital experience 
• Identify gaps and pioneer new ways to optimize campaign planning and execution and improve data integrity. 
• Help develop and deliver analytics or measurement frameworks that foster a Test & Learn culture 
• Assist in the development of a structure for managing data analysis requests that can be scaled and improved upon ongoing; e.g. automating ongoing BAU reporting 
• Prepare reports and present results to internal collaborators and management 
• Contribute to the Regional Head of Marketing reporting cadence to ensure weekly, monthly, and quarterly reports are completed to meet timelines with data accuracy  
• Facilitate adoption of the reporting standards by consistently applying them in daily work and educating end users on applicable usage/interpretation of different methodologies  
• Partner with internal regional and global stakeholders from cross-functional and products teams, data engineers to capture business requirements, shape data, and set up processes to design and build reporting solutions.