Marketing & Communications Professional

Location:

Role Overview

We are seeking a dynamic and creative Marketing & Communications Professional to join our team. This individual will be responsible for devising and executing YCT's overall marketing and communication strategy, with a strong focus on digital and social media. They will collaborate with our in-house graphic designer to create engaging campaigns, manage external communications, and strengthen YCT's brand presence across platforms.

The role also involves creating original content (photos, videos, reels) onsite, planning/overseeing paid advertising campaigns on social media, and developing YCT's monthly newsletter.

Key Responsibilities

• Develop and implement an integrated marketing and communication strategy to enhance YCT's visibility and impact.
• Create, manage, and grow YCT's presence across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Plan and execute paid advertising campaigns on digital and social media platforms.
• Shoot engaging content (photos, videos, reels, stories) regularly to capture YCT's activities, initiatives, and impact.
• Work closely with the graphic designer to produce visually appealing and impactful campaigns.
• Draft compelling copy for social media posts, newsletters, press releases, website updates, and other communication materials.
• Develop and circulate a monthly newsletter to engage stakeholders, donors, and the wider community.
• Plan, coordinate, and manage PR opportunities, media engagement, and external communications.
• Ensure consistent brand messaging across all communication channels.
• Track and analyze the effectiveness of campaigns and website performance using analytics tools (e.g., Google Analytics, Search Console); recommend improvements based on data-driven insights.
• Develop and implement SEO strategies to improve website visibility, search rankings, and organic traffic.
• Conduct keyword research and optimise content (blogs, landing pages, press releases) for higher discoverability.
• Collaborations & Partnerships: Identify and build partnerships with influencers, collaborators, and aligned organisations to expand YCT's reach and impact.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, Media, or related field (Master's preferred).
• 25 years of experience in marketing, communications, or digital media (experience in the nonprofit sector a plus).
• Strong understanding of social media platforms, content creation, and community engagement.
• Experience in shooting and editing photos/videos for social media.
• Knowledge of paid advertising tools (e.g., Meta Ads Manager, Google Ads) preferred.
• Excellent written and verbal communication skills in English (knowledge of Hindi/Marathi is an advantage).
• Ability to work collaboratively with cross-functional teams and external stakeholders.
• Creative, proactive, and detail-oriented, with strong organizational skills.
• Familiarity with PR, media outreach, and event promotion.

What We Offer

• An opportunity to make a meaningful impact in the social sector.
• A supportive and inclusive work environment.
• Scope for professional growth and creativity.
• Remuneration based on experience and qualifications.

Application

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About Yash Charitable Trust (YCT)

Yash Charitable Trust (YCT) is a not-for-profit organization working to create inclusive opportunities for adults with developmental and intellectual disabilities. Through initiatives such as Caf Arpan, supported living, and employment programs, YCT strives to build a society that values diversity and empowers every individual to thrive.