Marketing & Business Development- Africa & Middle East

Position:

Region:

Role Purpose

African and Middle East markets

Key Responsibilities

1. International Marketing & Business Development

• Identify and develop new business opportunities in

  Africa and Middle East markets

  .
• Target

  government departments, defence forces, oil & gas companies, hospitals, distributors, importers, and large institutional buyers

  .
• Develop country-wise and segment-wise market entry strategies.
  
• Achieve assigned export sales targets and revenue goals.
  

2. Product-Specific Marketing & Technical Understanding

• Demonstrate strong knowledge of:
  

• PPE:

  industrial safety, oil & gas PPE, flame-retardant, high-visibility, healthcare PPE

• Uniforms:

  military, police, hospital, corporate, and industrial uniforms

• Footwear:

  safety shoes, tactical boots, desert footwear, PU/Rubber/EVA soles

• Leather:

  finished leather, leather goods, durability & weather resistance

• Textiles:

  woven/knitted fabrics, technical & coated textiles
• Coordinate sampling, product customization, and approvals as per regional requirements.
  

3. Client Acquisition & Relationship Management

• Build and maintain relationships with

  buyers, distributors, agents, government bodies, and institutional clients

  .
• Conduct product presentations, virtual meetings, and face-to-face negotiations.
  
• Negotiate pricing, payment terms, MOQs, delivery schedules, and contracts.
  
• Convert enquiries into long-term, repeat business.
  

4. Tenders, RFQs & Institutional Sales

• Identify and participate in

  government and institutional tenders

  in African and Middle East countries.
• Prepare and coordinate technical and commercial documentation.
  
• Ensure compliance with tender requirements, certifications, and standards.
  

5. Compliance & Export Documentation

• Ensure compliance with

  international standards, country-specific regulations, and certifications

  .
• Coordinate export documentation including LC, shipping documents, certificates of origin, and inspections.
  
• Work closely with logistics, finance, and compliance teams for smooth export operations.
  

6. Travel & Market Representation

• Travel extensively to

  Africa and Middle East countries

  for business development.
• Represent the company at

  international trade fairs, exhibitions, buyer meets, and sourcing events

  .
• Conduct market visits to understand local demand, pricing, and competition.
  

7. Market Intelligence & Reporting

• Monitor market trends, competitor activity, pricing benchmarks, and buyer behavior.
  
• Prepare regular MIS reports on leads, pipeline, confirmed orders, and collections.
  
• Provide strategic inputs for product development and market expansion.
  

Candidate Profile

Education

• Graduate / MBA in Marketing, International Business, or relevant field
  
• Technical background in

  textiles / PPE / footwear / leather technology

  preferred

Experience

• 5–15 years of experience in

  international marketing and export business development

• Mandatory exposure to

  African and/or Middle East markets

• Experience in

  PPE / uniforms / footwear / leather / textiles exports

  highly preferred

Skills & Competencies

• Strong negotiation and cross-cultural communication skills
  
• Understanding of international trade practices and INCOTERMS
  
• Tender handling and institutional sales expertise
  
• Target-oriented and commercially strong
  
• Willingness to travel extensively
  

Key Performance Indicators (KPIs)

• Export revenue from Africa & Middle East
  
• New customer acquisition
  
• Tender success ratio
  
• Repeat business & account growth
  
• Market expansion (new countries/segments)
  
• Payment realization & margin performance