Marketing Automation Team Lead

As a Marketing Automation Team Lead at our company, you will be responsible for overseeing and guiding the India team in Lead Management, Email, Platform, Campaign Operations, and Project Management, with a strong focus on leveraging Salesforce Marketing Cloud. You will play a pivotal role in managing and enhancing the team's expertise in Salesforce Marketing Cloud, while collaborating closely with our US-based team. Your role will involve introducing and refining features, processes, and capabilities to ensure alignment in team performance and skills. **Key Responsibilities:** - Utilize in-depth knowledge of Salesforce Marketing Cloud to comprehend and optimize our custom processes, features, and capabilities. - Lead, mentor, and develop a team of 15-20 members, enhancing their skills and knowledge. Provide ongoing support and training to address questions and facilitate professional development. - Oversee and support the lead evaluation process, ensuring efficient qualification and distribution of marketing leads to the business while continuously seeking opportunities for process improvement. - Collaborate with onshore marketing automation leaders to analyze business requirements and devise effective solutions within Marketing Cloud. - Conduct performance reviews to ensure team members adhere to Key Result Areas (KRAs) and adjust roles as necessary to meet evolving needs. **Qualifications Required:** - Demonstrated experience in team management and leadership. - Expertise in Salesforce Marketing Cloud. - Preferred: Salesforce Marketing Cloud Engagement Certifications. - Knowledge of Salesforce.com. - Excellent communication and interpersonal skills. - Ability to work collaboratively. The company prefers candidates with experience and knowledge of Adobe Workfront and an understanding of agile development processes. As a Marketing Automation Team Lead, you are expected to have a Team Lead Job band in India with at least 8-10 years of industry experience, minimum 5 years in Salesforce Marketing Cloud with 2 years in a lead position.,