Marketing Automation Specialist

Job Description

Purpose of the Job Tamara Leisure Experiences is looking for an experienced Marketing Automation Specialist with expertise in Salesforce, Zoho, HubSpot, and similar tools to drive the optimization of our marketing campaigns and enhance customer engageme nt across all touchpoints. Role & responsibilities 1. **Marketing Automation Strategy:** Develop and implement comprehensive marketing automation strategies to streamline processes, improve efficiency, and maximize ROI across all m arketing initiatives. 2. **Campaign Management:** Oversee the end to end execution of marketing campaigns, including email marketing, lead nurturing, segmentation, and personalization, using platforms such as Salesforce Marketing Cloud, Zoho Campaigns, an d HubSpot. 3. **Platform Management:** Manage and optimize marketing automation platforms, including Salesforce, Zoho, HubSpot, and other relevant tools, to drive efficiency and effectiveness in campaign delivery. 4. **Data Analysis:** Analyze campaign performance metrics, customer data, and user behavior to identify insights, trends, and opportunities for optimization and personalization. 5. **Lead Generation and Nurturing:** Implement lead generation and nurturing programs to drive qualified leads through the sales funnel, optimize conversion rates, and enhance customer retention. 6. **Content Development:** Collaborate with the content team to develop compelling content assets tailored to different segments of the target audience and stagesassets tailored to different segments of the target audience and stages of the customer journey.of the customer journey. 7. **A/B Testing and Optimization:** Conduct A/B tests to optimize email content, subject lines, 7. **A/B Testing and Optimization:** Conduct A/B tests to optimize email content, subject lines, CTAs, and other elements to improve engagement, conversion rates, and overall campaign CTAs, and other elements to improve engagement, conversion rates, and overall campaign performance.performance. 8. Integration and Automation8. *Integration and Automation:** Integrate marketing automation systems with CRM platforms, :** Integrate marketing automation systems with CRM platforms, website analytics tools, and other marketing technologies to ensure seamless data flow, lead website analytics tools, and other marketing technologies to ensure seamless data flow, lead management, and attribution.management, and attribution. 9. **Compliance and Best Practices:** Stay abreast of industry best pr9. **Compliance and Best Practices:** Stay abreast of industry best practices, regulations, and actices, regulations, and guidelines related to email marketing, data privacy, marketing automation, and CRM integration.guidelines related to email marketing, data privacy, marketing automation, and CRM integration. 10.10. **Cross Functional Collaboration:** Collaborate closely with cross functional teams, including marketing, sales, IT, and customer service, to align marketing automation initiatives with business objectives and priorities.