Marketing Automation Specialist (B2B SaaS)

Role Overview:

As a Marketing Automation Specialist, you will be the backbone of our marketing campaigns, ensuring seamless execution, tracking, and optimization of automated workflows using HubSpot. Youll work closely with the marketing, sales, and product teams to create meaningful engagement with our target audience, drive lead generation, and nurture prospects through the funnel.

Key Responsibilities:

1. HubSpot Management:

• Manage and optimize HubSpot CRM, marketing automation, and reporting tools.
• Build and maintain email templates, workflows, landing pages, and forms.

2. Campaign Execution:

• Plan, execute, and monitor automated marketing campaigns (email, drip, and nurture sequences).
• Segment audiences for personalized communication based on buyer personas, behavior, and demographics.

3. Lead Generation & Nurturing:

• Create strategies for lead acquisition, scoring, and nurturing to improve conversion rates.
• Collaborate with sales to ensure a smooth handoff of qualified leads and maintain alignment on goals.

4. Performance Analysis:

• Track and analyze the performance of campaigns (open rates, CTR, conversions, etc.).
• Provide actionable insights to optimize workflows and improve ROI.

5. Content Collaboration:

• Partner with the content team to align messaging and develop compelling email/landing page content.

6. Continuous Improvement:

• Stay updated with the latest trends in marketing automation, tools, and strategies.
• Suggest and implement innovations to improve the efficiency and effectiveness of marketing processes.

What Were Looking For:

• Experience: 2-5 years in marketing automation, preferably in a B2B SaaS environment.
• Technical Skills:
• Hands-on experience with HubSpot (certifications are a plus).
• Knowledge of email marketing best practices, A/B testing, and segmentation.
• Analytical Mindset:
• Proficiency in tracking, reporting, and optimizing campaigns based on data insights.
• Familiarity with Google Analytics or similar tools is a bonus.
• Creativity & Enthusiasm:
• A proactive, can-do attitude with the ability to work both independently and collaboratively.
• Passion for creating meaningful connections with customers and prospects.
• Soft Skills:
• Strong communication and interpersonal skills.
• High attention to detail and time management capabilities.

Why Join Us?

• Be part of a dynamic, high-performing team in a rapidly growing B2B SaaS company.
• Work on exciting, high-impact projects that directly contribute to the companys success.
• Opportunities for professional development and growth.
• A collaborative, fun, and inclusive work culture.