Marketing Automation - MoEngage

Job Location : Mumbai

Immediate Joiner

We are looking for a results-driven Marketing Automation Specialist with hands-on experience in MoEnagage to manage and execute end-to-end user engagement campaigns. The ideal candidate should have expertise in managing omnichannel campaigns including Email, WhatsApp, SMS, Push Notifications, and Cross-channel Journeys. You will be responsible for creating and executing automated marketing flows, analyzing campaign performance, and ensuring personalized customer experiences across the funnel

Key Responsibility:

• Plan, create, and execute automated marketing campaigns using MoEngage across multiple channels (Email, SMS, WhatsApp, Push Notifications, In-App, Web Push).
• Set up behavioral-based journeys, segmentation, and personalization to optimize user engagement.
• Collaborate with Product, Growth, and Creative teams to align messaging and ensure timely delivery of campaigns.
• Build and test user journeys, triggers, and conditions to support lifecycle campaigns.
• Monitor and optimize campaign performance metrics such as open rate, CTR, conversions, and retention.
• Troubleshoot campaign delivery issues, integration problems, or data discrepancies.
• Leverage A/B testing and analytics to improve campaign effectiveness.
• Maintain and manage marketing automation data hygiene and ensure compliance with data privacy regulations (e.g., GDPR).

Requirement:

• 25 years of hands-on experience with MoEngage(mandatory).
• Strong understanding of customer lifecycle stages, segmentation, and behavioral triggers.
• Experience with omnichannel campaign execution (Email, SMS, WhatsApp, Push, In-App).
• Ability to create and analyze detailed campaign reports and dashboards.
• Working knowledge of HTML for email templates (a plus).
• Strong analytical and communication skills.
• Ability to work cross-functionally in a fast-paced environment.

Nice to Have

Experience with other marketing automation tools like MoEngage, CleverTap, or Braze.

Exposure to B2C or app-first consumer brands.

Certification in MoEngage (if available).