Marketing Associate

Location:

About the Role

dynamic and tech-savvy Marketing Associate

creativity, coding skills, and data-driven decision-making

Key Responsibilities

1. Website Management

• Maintain, update, and optimize company websites using

  HTML, CSS, JavaScript

  .
• Ensure

  fast loading speed

  ,

  SEO compliance

  , and

  cross-browser/mobile compatibility

  .
• Implement

  A/B testing

  for landing pages to improve conversions.
• Collaborate with designers and developers to enhance UI/UX, accessibility, and navigation flow.
• Monitor website analytics to track user behavior and recommend improvements.

2. Digital Marketing

• Develop and execute

  data-driven, multi-channel digital campaigns

  (Google Ads, Facebook/Instagram, LinkedIn).
• Optimize ad performance through

  keyword research, targeting refinement, and budget allocation

  .
• Use analytics tools to measure ROI, CTR, conversion rates, and lead quality.
• Stay updated with

  latest marketing trends, platform algorithm changes, and competitor strategies

  .
• Manage

  retargeting and remarketing campaigns

  to boost engagement and sales.

3. Email & SMS Marketing

• Create

  personalized and automated drip campaigns

  for lead nurturing and retention.
• Segment audiences based on behavior, demographics, and engagement history.
• Design

  A/B tested templates

  to improve open rates and click-through rates.
• Integrate campaigns with CRM systems for consistent customer communication.
• Track performance metrics (delivery rate, bounce rate, engagement) and optimize accordingly.

4. Creative Design

• Design

  eye-catching brochures, flyers, social media creatives, and presentation decks

  .
• Ensure

  brand guidelines

  are followed across all platforms and materials.
• Collaborate with photographers, videographers, and graphic designers for

  visual storytelling

  .
• Develop

  interactive and animated digital assets

  for campaigns.
• Keep design trends in mind to maintain a

  fresh, modern brand identity

  .

5. Content & Communication

• Create

  SEO-optimized website content

  , complaining blog posts, and marketing copy that drives traffic & engagement.
• Create compelling

  story-driven campaigns

  to connect emotionally with the target audience.
• Develop scripts for promotional videos, product demos, and brand storytelling.
• Proofread and edit content to ensure accuracy, tone consistency, and brand alignment.
• Coordinate with influencers, partners, and media outlets for

  content collaborations

  .

Required Skills & Qualifications

• 2-4 years of marketing experience blending

  technical and creative expertise

  .
• Proficiency in

  HTML, CSS,JavaScript

  and

  AI-based marketing tools

  (ChatGPT, MidJourney, Jasper, Canva AI).
• Strong understanding of

  digital marketing strategies and tools

  .
• Hands-on experience with

  email & SMS marketing platforms

  .
• Proficiency in design tools (

  Canva, Adobe Creative Suite, Figma

  ).
• Excellent

  written & verbal communication skills

  .
• Strong

  project management and organizational skills

  .
• Tech-savvy and adaptable to

  emerging technologies

  .

Preferred Attributes

• Experience with Digital Marketing.
• Knowledge of

  marketing automation systems

  .
• A

  creative mindset

  with strong attention to detail.

creativity with technical skills