Marketing Assistant

Job Description

Key Responsibilities: Developing and Implementing Marketing Strategies: Creating comprehensive marketing plans to increase brand awareness and attract patients. * Managing Marketing Campaigns: Overseeing the execution of marketing campaigns across various channels, including digital, social media, and traditional media. * Digital Marketing: Managing the hospital's online presence, including social media, website content, and search engine optimization (SEO). * Market Research: Conducting research to understand patient needs, market trends, and competitive landscape. * Relationship Building: Collaborating with healthcare professionals, administrators, and external vendors to ensure alignment and effective marketing initiatives. * Event Planning: Organizing events, health fairs, and community outreach programs to promote hospital services and engage with the community. * Monitoring and Reporting: Tracking the performance of marketing campaigns and reporting on key metrics to assess effectiveness and make necessary adjustments. * Public Relations: Managing media relations and public communications to maintain a positive public image of the hospital. * Budget Management: Collaborating with managers to prepare and monitor marketing budgets. * Content Creation: Developing marketing materials, including website content, brochures, and social media posts. * Skills Required: Marketing Expertise: Strong understanding of marketing principles and strategies, particularly in the healthcare sector. * Digital Marketing Skills: Proficiency in social media management, SEO, and other digital marketing techniques. * Communication Skills: Excellent written and verbal communication skills for interacting with various stakeholders. * Analytical Skills: Ability to analyze data, track campaign performance, and make data-driven decisions. * Project Management Skills: Ability to manage multiple projects simultaneously, meet deadlines, and stay within budget. * Relationship Building Skills: Ability to build and maintain strong relationships with healthcare professionals, community members, and other stakeholders. * Creative Thinking: Ability to develop innovative and engaging marketing campaigns. * Problem-Solving Skills: Ability to identify and resolve marketing challenges Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Schedule: Morning shift Supplemental Pay: Yearly bonus Work Location: In person Expected Start Date: 28/06/2025