Job
Description
Role Overview: As a Market Research and Analysis professional, you will be responsible for conducting comprehensive market research in the automotive industry. This includes understanding consumer behavior, analyzing sales data, and identifying market opportunities. You will also be tasked with developing customer profiles and target demographics to drive marketing strategies. Key Responsibilities: - Analyze sales data to identify market opportunities and areas for improvement. - Develop customer profiles and target demographics. - Create comprehensive marketing plans aligned with overall business objectives. - Implement marketing campaigns across various channels like digital marketing, social media, print advertising, and events. - Manage content creation including website copy, blog posts, social media updates, product brochures, and press releases. - Oversee paid advertising campaigns and manage the company website for search engine optimization. - Build relationships with automotive journalists and media outlets for positive press coverage. - Work closely with the sales team to provide marketing support and develop sales incentives. - Track key marketing metrics to measure campaign effectiveness and prepare regular reports for senior management. Qualifications Required: - Bachelor's degree in Marketing, Business Administration, or a related field. - Proven experience in automotive marketing with a strong industry understanding. - Excellent communication and interpersonal skills for collaboration with cross-functional teams. - Strong analytical skills to interpret market data and campaign performance. - Proficiency in digital marketing tools and platforms. - Creative thinking and ability to develop innovative marketing strategies. - Knowledge of relevant regulations and compliance requirements in the automotive industry. Please note that the job offers full-time, permanent positions and is open to both experienced professionals and freshers. Benefits include health insurance, paid time off, and provident fund. The work schedule is during day and morning shifts with additional performance and yearly bonuses. The work location is in person. Role Overview: As a Market Research and Analysis professional, you will be responsible for conducting comprehensive market research in the automotive industry. This includes understanding consumer behavior, analyzing sales data, and identifying market opportunities. You will also be tasked with developing customer profiles and target demographics to drive marketing strategies. Key Responsibilities: - Analyze sales data to identify market opportunities and areas for improvement. - Develop customer profiles and target demographics. - Create comprehensive marketing plans aligned with overall business objectives. - Implement marketing campaigns across various channels like digital marketing, social media, print advertising, and events. - Manage content creation including website copy, blog posts, social media updates, product brochures, and press releases. - Oversee paid advertising campaigns and manage the company website for search engine optimization. - Build relationships with automotive journalists and media outlets for positive press coverage. - Work closely with the sales team to provide marketing support and develop sales incentives. - Track key marketing metrics to measure campaign effectiveness and prepare regular reports for senior management. Qualifications Required: - Bachelor's degree in Marketing, Business Administration, or a related field. - Proven experience in automotive marketing with a strong industry understanding. - Excellent communication and interpersonal skills for collaboration with cross-functional teams. - Strong analytical skills to interpret market data and campaign performance. - Proficiency in digital marketing tools and platforms. - Creative thinking and ability to develop innovative marketing strategies. - Knowledge of relevant regulations and compliance requirements in the automotive industry. Please note that the job offers full-time, permanent positions and is open to both experienced professionals and freshers. Benefits include health insurance, paid time off, and provident fund. The work schedule is during day and morning shifts with additional performance and yearly bonuses. The work location is in person.
