Marketing and Sales Executive

JOB DESCRIPTION

Job Title: Marketing & Sales Executive

Experience Level: Minimum 2–4 years (sales, telecalling, CRM handling, lead management or similar. Candidates with skin clinic or service industry experience preferred)

Function: Operations

Location: Juhu, Mumbai

Reports to: Dr. Sheth’s Management

Job Summary

Dr. Sheth’s is seeking a candidate to drive footfall growth by managing incoming leads, supporting marketing initiatives, and converting enquiries into confirmed appointments. The Marketing & Sales Executive will structure and organise all leads received through the CRM and external sources, respond to client enquiries, and ensure a disciplined follow-up process that results in increased walk-ins and procedure conversions. The role acts as a key bridge between marketing-generated leads and operational execution, with clear growth potential into broader marketing and sales responsibilities.

Key Duties and Responsibilities

• Organise, update and structure all leads from CRM, website, campaigns, WhatsApp, referrals and inbound calls.
• Maintain complete and accurate lead information, ensuring all enquiries are tracked and acted upon.
• Answer incoming calls professionally and provide clear information regarding treatments, procedures and pricing ranges.
• Convert enquiries into appointments through confident communication, objection handling and patient guidance.
• Execute structured follow-up routines, reminders and re-engagement of dormant leads to maximise footfall.
• Coordinate appointment confirmations and scheduling with the front desk and clinic managers.
• Ensure CRM hygiene through timely updates, status tracking and consistent follow-up completion.
• Monitor lead journeys from enquiry to walk-in and highlight any bottlenecks or improvement opportunities.
• Track leads generated from marketing campaigns and ensure correct source mapping in the CRM.
• Share insights related to lead quality, conversion patterns and operational challenges with the marketing and operations teams.
• Prepare daily/weekly summaries on leads handled, conversions achieved, walk-ins generated and follow-ups pending.
• Support clinic events, promotional days and marketing initiatives as required.
• Maintain strong product knowledge across treatments and offers to communicate effectively with clients.
• Maintain professionalism and service-oriented communication on calls, SMS and WhatsApp.
• Support basic administrative tasks related to the clinic's operations when required.
• Follow Clinic protocols, safety policies and data privacy guidelines.

Skills Required

• Client service with a customer-oriented approach.
• Excellent English and Hindi verbal and written communication skills.
• Professional attitude, clear communication, and patient-handling skills.
• Ability to be resourceful and proactive when issues arise, including handling client objections.
• Ability to organise, structure and prioritise large volumes of leads.
• Excellent organisational skills, including multitasking and ability to prioritise follow-ups.
• Proficiency in CRM systems, Microsoft Office, WhatsApp, Email and Google Docs.
• Must be a team player and show enthusiasm towards learning new workflows and systems.
• Team player with eagerness to learn and grow into wider marketing and sales activities.

Educational Qualification

• Bachelor’s degree

Job Type: Full-time

Pay: From ₹25,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Provident Fund

Work Location: In person