Marketing & Admission Counselor

Crimson World School, Rudrapur is seeking a proactive and persuasive Marketing & Admission Counsellor to join our team. The ideal candidate will be responsible for driving student enrolment through effective lead follow-ups, providing guidance to prospective parents, and achieving admission targets. This role plays a key part insupporting the school’s growth and delivering a positive admission experience.

KEY RESULT AREAS:

• Handle all inbound admissions inquiries via calls, set up appointments for School visit and conduct and counselling for prospective parents and students.
• Qualify leads via cold calling, WhatsApp and email communications and convert leads to walk-ins and enrolments via meaningful follow ups and engagement plan as guided by Sales head.
• Handle end to end operations related to admissions process- from application submission, assessment, document collections, academic interactions and payment.
• Review and evaluate applications to ensure completeness and adherence to admission criteria.
• Keep abreast about all USPs and initiatives at school level to showcase to the prospective parents.
• Ideate to generate leads through referrals, community, pre-school and corporate outreach.
• Plan marketing budget, execute marketing activities to generate leads, increase brand awareness.
• Participate in lead generation events inside and outside the school.
• Manage the admissions process, including prospecting, cold calling, qualifying leads, generating proposals, negotiating, and closing.
• Generate and analyse reports to track lead progress and provide insights.
• Report key metrics weekly, including campaign performance analysis.
• Support marketing initiatives as required by management.
• Resolve admission-related issues in consultation with the Sales Head.
• Accurately maintain and update student data on CRM and ERP.
• Maintain confidentiality of all data.

EDUCATION: Bachelors degree in Marketing, Business Administration, or a related field. MBA preferred.

EXPERIENCE: Minimum 1 Year of experience in school admissions and counselling, preferably in a CBSE or international school setting.

SKILLSET:

• Excellent communication and interpersonal skills.
• Strong persuasive and negotiation abilities.
• Good organizational and data management skills.
• Goal-oriented and comfortable working with targets.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person