Market Research Internship

Role Overview: As an intern, your primary responsibility will involve engaging with men aged 18-35 in various locations across the city such as colleges, markets, gyms, barbershops, and workplaces. Your role will be to understand their daily habits concerning skincare, deodorants, perfumes, shower gels, and grooming products. You will inquire about the reasons behind their product choices, their preferred brands, and any unmet needs or desires they may have in this area. Additionally, you will be required to conduct short video interviews with their consent to capture their responses and personalities. It is essential to focus on the mass market consumer segment, specifically targeting men who rely on bikes or public transport, rather than luxury buyers. Key Responsibilities: - Go out and speak with men aged 18-35 in various locations like colleges, markets, gyms, barbershops, and workplaces. - Understand their daily habits regarding skincare, deodorants, perfumes, shower gels, and grooming products. - Inquire about the factors driving their product choices, preferred brands, and any unfulfilled needs or desires. - Capture short video interviews with their consent to document their responses and personalities. - Concentrate on the mass market consumer segment, specifically men who typically use bikes or public transport. Qualifications Required: - Strong communication skills to engage effectively with the target demographic. - Ability to conduct interviews in a respectful and professional manner. - Understanding of consumer behavior and market trends would be beneficial. - Prior experience in market research or customer interaction is a plus. (Note: The additional details about the company provided in the job description have been omitted as they are not directly related to the internship role described.),