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Cognizant
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Market Research Analyst

Market Research Analyst

Cognizant

13 - 17 years

0 Lacs

chennai tamil nadu

Posted:15 hours ago| Platform: Shine logo

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Skills Required

marketing operations analytics market research consumer behavior data analysis stakeholder engagement strategic thinking marketing strategies problemsolving

Work Mode

On-site

Job Type

Full Time

Job Description

As an AD-Market Research at our company, you will play a crucial role in driving marketing strategies and enhancing our market presence through in-depth market research and data analysis. Your responsibilities will include: - Conducting comprehensive market research to identify trends and opportunities aligned with company goals. - Analyzing marketing data to provide actionable insights for strategic decision-making. - Collaborating with cross-functional teams to develop and implement effective marketing strategies. - Utilizing marketing analytics to measure campaign effectiveness and suggest improvements. - Overseeing marketing operations to ensure seamless execution of plans. - Developing reports and presentations to communicate research findings to stakeholders. - Monitoring competitor activities and market conditions to maintain a competitive edge. - Providing recommendations for product development based on research findings. - Ensuring marketing strategies align with overall business objectives. - Supporting the marketing team with data-driven insights to optimize performance. - Leading initiatives to enhance marketing processes and operational efficiency. - Fostering a culture of continuous improvement within the marketing department. - Engaging with external partners and vendors to enhance marketing capabilities. Qualifications required for this role include: - Strong background in marketing operations and analytics with proven experience. - Expertise in conducting market research and data analysis. - Excellent communication skills for effective stakeholder engagement. - Proficiency in using marketing analytics tools and software. - Understanding of consumer behavior and market dynamics. - Strong problem-solving skills and ability to think strategically. - Ability to adapt to a hybrid work model and collaborate effectively with remote teams. Additionally, the role requires the following certification: - Certified Marketing Analyst Professional Researcher Certification Join us in this exciting opportunity to make a significant impact on our marketing strategies and market presence.,

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Market Research Analyst