Manager / Sr. Manager - Performance Marketing

About the Role: We are seeking an experienced and highly driven AGM Performance Marketing to lead and execute performance-driven digital campaigns across SEM, SMM, and SEO , with a strong focus on the UK market . The ideal candidate must have a proven track record of delivering high ROI campaigns, driving acquisition, engagement, and conversions while optimizing spends across all performance channels. Role & responsibilities Strategize, plan, and execute end-to-end Search Engine Marketing (SEM) , Social Media Marketing (SMM) , and Search Engine Optimization (SEO) campaigns. Manage and optimize performance marketing campaigns specifically for the UK market , ensuring alignment with local consumer behavior, trends, and regulations. Lead keyword research, audience segmentation, ad creation, and bidding strategies for Google Ads, Meta Ads, LinkedIn, etc. Develop and execute SEO strategies (on-page, off-page, technical SEO) to improve organic rankings and visibility in the UK market. Collaborate with content, design, and tech teams to optimize landing pages and conversion funnels. Analyze campaign performance, derive insights using tools like Google Analytics, SEMrush, Ahrefs, and prepare data-driven reports. Manage performance marketing budgets and ensure efficient allocation to maximize ROI. Stay updated with the latest digital trends, algorithms, and tools relevant to the UK market. Mentor and guide a team of digital marketing executives and specialists. Key Requirements 7-10 years of hands-on experience in performance marketing , with at least 3-4 years of direct exposure to campaigns targeted at the UK market . Expertise in tools such as Google Ads, Facebook/Meta Ads Manager, Google Analytics, SEMrush, Ahrefs, Google Search Console, and Tag Manager . Strong analytical and data interpretation skills with experience in A/B testing, attribution models, and funnel optimization. Deep understanding of UK consumer behavior , local advertising regulations, and digital channels performance. Ability to handle large marketing budgets and ensure high returns through detailed performance analysis. Excellent communication and presentation skills. Self-starter with a strategic mindset and hands-on execution capability. Preferred candidate profile Bachelors or Masters degree in Marketing, Business Administration, or a related field. Google Ads and Analytics Certifications are a plus. Prior experience in managing digital marketing teams or agency-side performance teams is an advantage.