Manager - Social Media & Founder Brand

Manager - Social Media & Founder Brand

SCOPE OF RESPONSIBILITIES

Founder Brand

• Develop and execute a strategic social media plan

  that reflects the founder's vision, voice, and professional goals.
• Create

  engaging and thought-provoking content

  for platforms like LinkedIn & Twitter (X).
• Schedule and manage posts to maintain a

  consistent and active social media presence

  .
• Identify industry trends and craft posts that position the founder as a

  thought leader

  .
• Engage with comments, messages, and tags to foster connections and boost engagement.
• Collaborate with the founder to align on tone, content themes, and key messaging.
• Analyze performance metrics and provide insights to refine strategy and optimize reach.

Company Brand

Develop and Execute Social Media Strategies for the Company Brand

• Build and execute

  tailored social media strategies

  for key platforms (LinkedIn, Instagram, Twitter, and Facebook) to drive brand awareness and strengthen customer engagement.

Platform Management and Content Distribution

• Manage posting schedules, track content performance, and ensure a

  consistent brand voice

  across platforms.
• Work with the Copywriting and Design teams to ensure

  high-quality, engaging, and visually appealing content

  is delivered across platforms.

Campaign Ideation and Execution

• Strategize, plan, and execute

  tactical and topical campaigns

  that center around brand, product launches, or core business objectives, ensuring relevance to the social-first audience.
• Collaborate with the creative team and vendors to ensure high-quality execution of campaigns and

  consistency in messaging and visuals

  .

Leverage Insights to Optimize Performance

• Analyze and report on social media performance (engagement rates, growth metrics, click-throughs, etc.) and

  leverage data to continuously refine strategies

  and content approaches.
• Stay updated on social media trends, platform updates, and audience behavior to identify ways to elevate engagement across platforms.

Drive Brand Personality and Storytelling

• Own the

  tone of voice on social media

  , ensuring it aligns with the brand's goals and resonates with the target audience.
• Translate complex ideas into concise, engaging posts that support the brand story and key business initiatives.

Plan and Manage Social Media Campaign Calendars

• Develop and maintain a

  content and campaign calendar

  for social media platforms, ensuring timely execution that aligns with key business priorities.
• Proactively plan for seasonal or moment-driven campaigns to maximize engagement opportunities.

Collaborate Across Ecosystems

• Work with regional teams, performance marketers, and other stakeholders to ensure

  alignment of campaigns and messaging globally

  .

Social Listening

• Monitor brand mentions and social conversations to assess brand sentiment and identify trends, customer feedback, or engagement opportunities.

KPIs

Founder Brand

• Reach
• Engagement Rate
• Follower Growth

Company Brand

• Quantitative KPIs

  : Reach, Engagement Rate, Follower Growth

• Qualitative KPIs

  : Brand Sentiment, Employee Advocacy, Community Engagement, Creative, Topical & Engagement-led Campaigns

QUALIFICATIONS

• 3-5 years of social media management experience

  .
• A combination of

  ad agency and client-side experience

  is a plus.

• SaaS experience

  is a bonus.
• A

  portfolio

  that takes us through your professional journey would also be a bonus.