Manager / Senior Manager - Research

As a Programming Strategy & Insights Manager at our organization, your role is crucial in facilitating data-informed decision-making within the programming and marketing departments. You will be responsible for blending quantitative research with qualitative insights to construct engaging narratives for internal stakeholders. Key Responsibilities: - Lead the analysis of audience data using tools like BARC, internal analytics platforms, and industry-standard measurement tools. - Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms. - Integrate quantitative data with qualitative research to gain a comprehensive understanding of audience behavior. - Identify emerging content trends, consumption patterns, and market opportunities to influence content development and scheduling. - Develop insightful presentations for senior management, programming, and marketing teams. - Translate data into storytelling frameworks to guide decision-making across content strategies. - Collaborate closely with various teams to align goals and drive cohesive strategies within the organization. Qualifications Required: - Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields. - 12+ years of experience in a media/entertainment environment focusing on audience research. - Proficiency in BARC software and television/digital audience measurement systems. - Strong quantitative analysis skills with knowledge of tools like Excel, Power BI, etc. - Ability to craft compelling presentations using tools like PowerPoint, Tableau, etc. - Excellent communication skills with a collaborative mindset and attention to detail. - Prior experience in broadcast, streaming, or digital content strategy is preferred. - Exposure to qualitative research methods and consumer insight integration would be beneficial. - Experience working in fast-paced environments with content or creative teams is an advantage.,