Manager - Search

Essencemediacom

3 - 5 years

11 - 14 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

mis reporting project development ppc google analytics shaping google adwords bid management associate director advertising investment

Work Mode

Work from Office

Job Type

Full Time

Job Description

Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available
Client communication, prioritizing work for the team and ensuring the recommendations and optimization on the account is designed to meet client KPIs
Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

What you ll bring:

Expertise in Google analytics
Through understanding of Google AdWords
Understanding of Bid Management Tools
Number Crunching
Understanding of Programmatic

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