Manager Sales NAB - North and Central

Role: Sales Manager- NAB

Location: Delhi

JG:15

Function: Commerce

• Lead team in conducting numeric distribution by understanding distribution numbers provided by the master distributor
• Coordinate with master distributor talent to train them on identifying right outlets, pitching for product etc. for the products
• Lead team in crafting incentive plans and schemes to motivate distributor sales talent
• Guide team to develop secondary schemes for retailers to enable upselling and new placements
• Identify distribution gaps within territories and determine way forward to resolve the gaps ensuring availability at outlets
• Devise quantity purchase schemes and lead team in implementing the schemes across the assigned geographies

• Understand closing stock at distributor level and compare to predicted sales for the time period; Determine additional requirements and coordinate with the Supply Chain team to plan for vehicles needed and other dispatch formalities

• Lead team in mapping existing channel spread for assigned geographies

• Identify and develop new distributors and retailers in assigned geographies for general trade
• Understand existing on-premise channel (e.g. hotel, restaurants, cafes) ecosystem and identify more players/institutions within this channel to increase distribution footprint
• Identify untapped channels like govt café, railway/transport etc. and develop plans to leverage these channels

• Keep track of emerging channels e.g. non-alcoholic beer retail in different states and determine way forward

• Interact with stakeholders in the beverage category at Cash and Carry chains to discuss stocking, discuss feedback and devise overall plans, as required

• Devise engagement activities like consumer promos, combos, visual merchandizing to increase sales at the cash and carry outlets
• Lead trainings with Cash and Carry outbound sales team on the product features, merchandizing initiatives and inventive plans
• Interact with Cash and Carry supply chain team to ensure stock availability, book store appointments, and resolve operational issues in availability
• Coordinate with the Cash and Carry store teams to discuss region-specific initiatives

• Coordinate with CFA to ensure delivery of stock in line with appointment dates for the various Cash and Carry outlet

• Coordinate with relevant internal teams and stakeholders, like marketing for banners, posters, danglers and Finance for o/s amount and overdues for distributor payments

• Build and leverage relationships with key external stakeholders at distributor organizations, on-premise institutions etc. to promote and protect UBL interests