Manager PR and Corp Communications

As the Manager of PR and Corporate Communications at Ujjivan, your role involves driving digital and social media PR outreach plans in alignment with business objectives and corporate communications strategy. You will be responsible for managing Ujjivan's brand image through active crisis communication on digital platforms, as well as assisting in establishing the reputation of Ujjivan as India's leading retail mass-market bank. Your key duties and responsibilities include assisting the National Manager in building expertise for holistic digital corporate communications strategy, planning and driving focused messaging on the bank's social and digital platforms, engaging various business units to understand their communication requirements, and managing social media outreach to connect with audiences while aligning with organizational objectives. You will also be tasked with exploring and integrating digital assets to complement the PR strategy, enhancing the bank's profile on social media, researching competitors" messaging and narrative, developing a digital PR calendar to enhance brand recall, and actively managing crisis situations alongside key stakeholders. Internally, you will work closely with the PR agency to create a PR plan across traditional and digital channels, draft integrated digital and social calendars, define processes for engaging with business verticals, create a framework for Online Reputation Management, and establish metrics for assessing impact and performance. To be successful in this role, you should have a degree in communications, journalism, or related fields, along with 10-12 years of work experience in PR, preferably in a company or PR agency. Experience with banks, financial services companies, NBFCs, or broking houses is desirable. Your ability to build relationships with key leaders, media, and influencers, identify innovative communication strategies, and create processes for updating employees on media communication will be crucial for this position.,