Manager - Performance Marketing (Meta)

Key Responsibilities:

- Manage end-to-end performance marketing campaigns on Meta Ads, including Search, Shopping, Discovery, and YouTube.

- Optimize keyword strategies, bidding structures, and ad creatives to maximize efficiency and performance.

- Own and drive ROAS improvement strategies while balancing brand and revenue objectives.

- Work closely with category and brand teams to curate high-performing product feeds for Essenzaa Nutrition Pvt Ltd shopping campaigns.

- Identify and execute innovative growth strategies for acquiring engaged shoppers.

- Perform Ongoing A/B testing on ads, landing pages, and targeting strategies.

- Collaborate with Google account managers to leverage platform innovations and new ad formats.

- Conduct deep-dive analyses on audience segments, user behavior, and conversion paths to improve campaign effectiveness.

- Provide regular performance reports and insights to senior leadership and category stakeholders.

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹50,000.00 per month

Schedule:

• Day shift

Experience:

• hands-on experience on Google Ads campaigns in e-commerce,: 2 years (Required)

Location:

• Borivali East, Mumbai, Maharashtra (Preferred)

Work Location: In person

Expected Start Date: 16/07/2025