Manager - Offline Campaign Strategy

Campaign Ideation & Conceptualization

oDevelop experiential and engaging campaign concepts for clients across multiple sectors.

oTranslate client briefs into innovative BTL strategies that leave lasting impressions on consumers.

oIncorporate insights from consumer behaviour, culture, and local trends into campaign design.

Strategic Planning

oCraft end-to-end campaign roadmaps covering ideation, execution, consumer engagement, and ROI measurement.

oIdentify innovative formats for activations, branding, and interactive experiences that stand out in crowded markets.

oWrite compelling creative strategies and rationales that sell big ideas.

oBuild frameworks for creating scalable and repeatable campaign IPs.

Creative Collaboration

oPartner with creative and design teams to visualize and storyboard campaign concepts.

oCollaborate with operations and vendor teams to ensure concepts are feasible, cost-effective, and executable on ground.

oAct as creative guardian of the idea throughout the project/campaign lifecycle.

oWork with digital/social teams to amplify offline activations into online buzz.

Client Engagement

oWork with business development/client servicing teams to pitch campaign strategies to clients.

oPresent creative decks, clearly articulating the big idea, consumer journey, and value proposition.

oProactively suggest new campaign ideas to existing clients to increase engagement and business share.

oWork with internal teams to build post-campaign reports, case studies and PR-worthy stories.

Research & Insights

oStay updated on BTL, experiential, and cultural trends to fuel fresh concepts.

oConduct competitor and industry benchmarking to identify unique opportunities.

oAnalyze post-campaign reports and learnings to improve future strategy.