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**Job Description:** **Role Overview:** As a Manager Media Buying at / SAADAA, you will be responsible for driving the paid marketing strategy and execution across multiple platforms. Your role will require a strong blend of analytical rigor and creative understanding to decode complex data sets, analyze creatives, and execute large-scale campaigns efficiently. You will manage high-value budgets, optimize media mixes, and deliver measurable ROI while collaborating with content, creative, and brand teams to ensure performance and storytelling align seamlessly. **Key Responsibilities:** - Own and execute media buying strategies across Google Ads, Meta Ads, Programmatic Ads (OTT, X, Snapchat, etc.), and other emerging platforms. - Develop and manage a market mix model to optimize investments across channels. - Plan, manage, and optimize monthly ad spends to achieve ROAS, CAC, and LTV targets. - Build and refine full-funnel strategies (TOFU, MOFU, BOFU) for scalable growth. - Analyze creatives and content performance to ensure alignment with audience behavior. - Collaborate with content and creative teams to guide ad storytelling and messaging. - Run A/B and multivariate tests across creatives, audiences, placements, and bidding strategies. - Leverage attribution models and Google Analytics (GA4) for accurate measurement of performance. - Build dashboards and automated reports to track and optimize campaigns in real-time. - Stay updated on industry trends, platform innovations, and emerging advertising opportunities. - Mentor and guide junior performance marketers and analysts on best practices. **Qualifications Required:** - 8+ years of experience in media buying/performance marketing with a proven track record of managing significant budgets and delivering strong ROI. - Strong understanding of market mix modeling, attribution models, and conversion funnels. - Hands-on expertise in Google Ads, Meta Ads, Programmatic Ads (OTT, X, Snapchat, etc.), and advanced analytics tools. - Proficiency with Google Analytics (GA4), Google Tag Manager, attribution tools, and other campaign measurement platforms. - Ability to analyze creative effectiveness and collaborate with content/brand teams. - Excellent with data tools (Excel, SQL, or similar) for deep performance analysis. - Strong problem-solving skills and the ability to simplify complex insights for stakeholders. - Comfortable working in a fast-paced, high-growth environment and experimenting to find scalable solutions. *Note: The additional details of the company provided in the job description have been omitted for brevity and relevance to the job role.* **Job Description:** **Role Overview:** As a Manager Media Buying at / SAADAA, you will be responsible for driving the paid marketing strategy and execution across multiple platforms. Your role will require a strong blend of analytical rigor and creative understanding to decode complex data sets, analyze creatives, and execute large-scale campaigns efficiently. You will manage high-value budgets, optimize media mixes, and deliver measurable ROI while collaborating with content, creative, and brand teams to ensure performance and storytelling align seamlessly. **Key Responsibilities:** - Own and execute media buying strategies across Google Ads, Meta Ads, Programmatic Ads (OTT, X, Snapchat, etc.), and other emerging platforms. - Develop and manage a market mix model to optimize investments across channels. - Plan, manage, and optimize monthly ad spends to achieve ROAS, CAC, and LTV targets. - Build and refine full-funnel strategies (TOFU, MOFU, BOFU) for scalable growth. - Analyze creatives and content performance to ensure alignment with audience behavior. - Collaborate with content and creative teams to guide ad storytelling and messaging. - Run A/B and multivariate tests across creatives, audiences, placements, and bidding strategies. - Leverage attribution models and Google Analytics (GA4) for accurate measurement of performance. - Build dashboards and automated reports to track and optimize campaigns in real-time. - Stay updated on industry trends, platform innovations, and emerging advertising opportunities. - Mentor and guide junior performance marketers and analysts on best practices. **Qualifications Required:** - 8+ years of experience in media buying/performance marketing with a proven track record of managing significant budgets and delivering strong ROI. - Strong understanding of market mix modeling, attribution models, and conversion funnels. - Hands-on expertise in Google Ads, Meta Ads, Programmatic Ads (OTT, X, Snapchat, etc.), and advanced analytics tools. - Proficiency with Google Analytics (GA4), Google Tag Manager, attribution tools, and other campaign measurement platforms. - Ability to analyze creative effectiveness and collaborate with content/brand teams. - Excellent with data tools (Excel, SQL, or similar) for deep performance analysis. - Strong problem-solving skills and the ability
