Manager – Marketing & Business Development

Position: Marketing & Business Development Manager/Executive
Reports to: Principal / School Director / Management

Role Overview

The Marketing & Business Development Manager will be responsible for driving student admissions, building the school’s brand, and developing growth strategies through innovative marketing, lead generation, and stakeholder engagement initiatives.

Key Responsibilities

• Admissions & Lead Generation
• Plan and execute admission campaigns across online and offline channels.
• Generate, manage, and nurture leads , and parent interactions.
• Collaborate with feeder schools, play schools, consultants, and community groups for leads.
• Ensure enquiry conversions meet school targets.
• Marketing & Branding
• Develop and execute the annual marketing plan aligned with school goals.
• Enhance digital presence through social media, website, SEO, and online campaigns.
• Manage PR, media relations, and promotional events.
• Create content (brochures, newsletters, videos) showcasing the school’s USP.
• Business Development & Partnerships
• Build collaborations with corporates, NGOs, and institutions for visibility.
• Identify sponsorship and revenue diversification opportunities (after-school programs, facility rentals, workshops).
• Market Research & Analysis
• Track competitor schools and market trends to suggest innovations.
• Conduct parent/student satisfaction surveys to refine offerings.
• Events & Community Engagement
• Organize admission open houses, orientation sessions, academic/cultural events.
• Drive community outreach programs to strengthen school reputation.

Skills & Competencies

• Strong communication and interpersonal skills.
• Experience in admissions counselling, sales, or educational marketing.
• Event planning and execution capabilities.
• Ability to work under targets and deadlines.

Qualifications

• Bachelor’s/Master’s in Marketing, Business Administration, or related field.
• 3–7 years’ experience in marketing, sales, or business development (preferably in education/ed-tech/hospitality/service industry).
• Familiarity with local school market and parent expectations (preferred).

Job Type: Full-time

Work Location: In person