Manager, India/APJ Field Marketing

As Skillsoft accelerates growth across Asia Pacific and Japan, were hiring a hands-on Field Marketing Manager based in India to lead our India and broader APJ field marketing efforts. This is a player-coach role: youll serve as the voice of the India field to global marketing and execute high-impact campaigns while managing and mentoring 12 regional marketers. You’ll translate global strategy into localized execution, drive pipeline growth, and ensure Skillsoft’s brand resonates across diverse APJ markets.

Key Responsibilities

• Regional Leadership: Own the India/APJ field marketing strategy and execution, aligning closely with regional sales leadership.
• Team Management: Lead and develop a small team of field marketers, fostering a culture of accountability, agility, and innovation.
• Campaign Execution: Deliver integrated campaigns (events, webinars, ABM, digital) tailored to India and APJ market needs.
• Sales Enablement: Equip sales with localized content, tools, and programs that drive engagement and conversion.
• Event Strategy: Lead execution of regional events, including customer summits, partner forums, and industry conferences.
• Performance Analytics: Monitor KPIs, optimize campaigns, and report impact to regional and global stakeholders.
• Cross-Functional Alignment: Collaborate with global marketing, product, and content teams to ensure alignment and consistency.

Qualifications

• 6+ years in B2B marketing, with 3+ years in field/regional marketing and 1+ year of people management.
• Strong understanding of India and APJ market dynamics, buyer behaviors, and cultural nuances.
• Proven ability to lead and inspire small teams while executing hands-on.
• Experience with marketing automation (e.g., Marketo, HubSpot) and CRM (e.g., Salesforce).
• Strong analytical, communication, and project management skills.
• Willingness to travel across India and APJ (~25%).
• SaaS or enterprise tech background preferred.
• ABM and digital campaign experience required.

MORE ABOUT SKILLSOFT:

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Skillsoft is partner to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.

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