Manager -Employer Branding & Communications

This role is leadership role.

Role & responsibilities

• Work with various recruiting leaders and managers to support ongoing marketing strategies, campaigns, tactics, and events designed to speak to all audiences to ensure diversity, equity and inclusion is a cornerstone of all communication efforts and strategies.
• Collate quarterly employee stories to weave together a quarterly newsletter publication designed to educate candidates about the organization in addition to sharing featured jobs.
• Coordinate with our Diversity, Equity and Inclusion organization to support ongoing and ad-hoc needs that have a candidate audience.
• Own and support ongoing talent attraction needs for segments and or lines of business via Omni channel campaigns.
• Support your team and peers by coordinating approvals of video content and maintaining internal ownership of third party video tool that allows for simple and quick employee videos to be captured and deployed.
• Measure the effectiveness of your campaigns, ensuring we maximize our ROI on all recruitment marketing efforts.
• Design and implement multiple branding strategies out-of-home campaigns, outdoor advertising, digital marketing, social media (LinkedIn, Glassdoor etc.)
• Work with internal stakeholders for design and implementation of various communication strategies newsletters, announcements, all-employee meetings, roadshows etc.

Preferred candidate profile

• BA/BS in Journalism, Marketing, Communications, or equivalent degree.
• 12+ years of experience in developing marketing content for digital and offline channels
• Strong experience in various branding strategies that would apply for a new GCC in India
• Extremely strong writing and storytelling skills with experience writing for various audience types.
• Graphic design skills - intermediate experience with Adobe Creative Cloud with the ability to use and self-learn new tools.
• Some experience with the science of marketing - analytics, tracking, and metrics.
• Exceptional communication and presentation skills that can explain your marketing ideas simply and thoughtfully to various audiences.