Manager Ecommerce & P&L with leading Rigid Packaging Company

Job Title / Designation :

Location :

Key Responsibilities:

• Analyse market trends, customer behaviour, and competitor activities to identify growth opportunities and stay ahead of industry changes.
• Demand Forecast, PNL ownership and end-to-end responsibility.
• Oversee the day-to-day operations of the e-commerce website, ensuring it is user-friendly, visually appealing, and optimized for conversions
• Minimum of 5 -7 years of experience in handling market places, D2C, with reputed consumer brands.
• Strong understanding and execution capabilities with Ecommerce portals.
• Strong understanding and work experience with either Amazon , Flipkart & other marketplace
• Developing the sales and marketing plan for e-commerce for assigned portfolio.
• To initiate and manage all margin negotiations

Off-takes

• Ensuring monthly, quarterly and annual off-take
• Engage consumer with right product mix, consumer pricing, promotion vis--vis competition
• Own new launches and performance by listing in time, visibility campaigns, off-takes

Relationship Management

• To ensure monthly, quarterly and annual sales action plan ( JBP ) is aligned and closed with the channel partners along with marketing plan
• To handle all margin negotiations, tot closure,-revenue, campaign planning and collections.
• To work closely with support teams (finance, marketing, and SCM) and ensure adherence to processes managing the relationship with market place marketing agencies to develop strategy
• Ensure adherence to TOT by both e-commerce team and portal

Monitoring & Reporting

• Ensuring monthly, quarterly and annual primary sales through KAM
• Monitor and analyse business performance versus plan; sales, expenses, new listing, margin, forecasting accuracy
• Budget allocation to team
• Monthly review and develop action plans for performance

Performance measures of Investments

• Deliver the planned outcome and ACOS/ ROI attributed sales
• Control and efficiently deploy budget for brand building across the portals
• Intervene to change campaigns/ bidding as per competition activities keeping budget under control

Advertising & Innovations.

• Observe evolving marketing trends on e-commerce and experiment to maximize the returns on investments
• Track performance of marketing activities/ campaigns across the portals
• Build insights on campaign performance and suggest actionable point
• Plan marketing activities
• Maintain and Manage yearly calendar of activities/campaigns

Skill Set

• Total experience of 5-7 years in e-commerce
• Strong Analytical abilities & multitasking skills
• Excellent problem-solving skills , self-starter mentality

Educational Qualification:

• BE + MBA or relevant filed

Preferred candidate profile