Manager-ECOM

Role & responsibilities

1. E-Commerce Strategy & Growth

• Develop and execute comprehensive online sales strategies aligned with business objectives

for consumer durables, electronics, and IT products.

• Drive online revenue growth through category expansion, competitive pricing, and customer-

centric digital initiatives.

• Identify emerging trends in online retail and integrate innovative strategies to enhance brand

visibility and profitability.

2. Platform & Operations Management

• Oversee daily e-commerce operations, including product listings, pricing accuracy, offers, and

promotional campaigns.

• Ensure timely updates of product specifications, images, and availability across marketplaces

and brand website.

• Coordinate with inventory and logistics teams to maintain stock accuracy, timely order

fulfillment, and delivery tracking.

• Manage relationships with external partners such as payment gateways, logistics providers,

and marketplace platforms.

3. Digital Marketing & Customer Acquisition

• Plan and implement performance marketing campaigns across digital channels (SEO, SEM,

Google Ads, social media, and email marketing).

• Optimize customer acquisition cost (CAC) and maximize return on ad spend (ROAS).
• Drive engagement through targeted promotions, festive campaigns, and remarketing

strategies.

4. Website Experience & Optimization

• Continuously improve website usability, navigation, search functionality, and mobile responsiveness.

• Implement Conversion Rate Optimization (CRO) and A/B testing to enhance user journey and

sales conversion.

• Integrate personalization features such as product recommendations, chatbots, and

customer support automation.

5. Analytics & Business Insights

• Track and analyze key performance indicators (KPIs) such as website traffic, conversion rates,

cart abandonment, and repeat purchase rate.

• Utilize analytics tools (Google Analytics, Google Merchant Centre, and marketplace

dashboards) for actionable insights.

• Prepare periodic reports on sales trends, marketing ROI, and customer behavior to guide

decision-making.

6. Cross-Functional Coordination

• Collaborate with Marketing, Product, IT, and Retail teams to align online promotions with in-

store campaigns.

• Work with Finance and Accounting teams on reconciliation of online payments, vendor

settlements, and promotional expenses.

• Liaise with Customer Support to ensure timely resolution of customer queries and returns.

Preferred candidate profile

• Experience: 35 years of experience as an E-Commerce Manager or in a similar digital/e-

commerce role.

• Technical Expertise: Strong understanding of e-commerce platforms (Shopify, Magento,

WooCommerce, or marketplaces such as Amazon, Flipkart, etc.).

• Digital Marketing Skills: Proven experience in SEO, SEM, Google Ads, and social media

campaign management.

• Analytical Skills: Proficiency in Google Analytics and other performance tracking tools.
• Soft Skills: Strong problem-solving, communication, and organizational abilities with an eye

for detail.

• Industry Knowledge: Awareness of CDIT product categories, pricing dynamics, and customer

purchase behavior in online and omnichannel environments will be an added advantage.

• Adaptability: Ability to perform in a fast-paced, evolving digital retail environment.