Manager Data Analytics

Job Description

Here's a breakdown of the Manager Data Analytics role at Publicis Sapient, with a focus on its responsibilities and required skills: Company Description Publicis Sapient is a digital transformation partner that helps established organizations achieve their future, digitally-enabled state, both in their operational methods and how they serve their customers. They unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity . United by their core values and a purpose of helping people thrive in the brave pursuit of next, their 20,000+ global team across 53 offices combine experience across technology, data sciences, consulting, and customer obsession to accelerate clients businesses by designing products and services their customers truly value. Overview: Manager Data Analytics As a Manager Data Analytics , you will take a lead role in developing and driving the team and business to maximize value from data . This position requires you to push thinking and delivery across multiple accounts , leveraging your deep experience in data solutions to ensure success. A significant part of this role involves coaching and developing colleagues to achieve consistently high performance and outputs. The position will be within the People Success vertical and requires effective communication with people of all job levels and personalities across multiple teams. Ideal applicants are eager to contribute to various projects and continuously grow their skills. Your Impact: What You'll Achieve Deliver analytics and optimization solutions . Possess strong analytical skills and a data-driven approach to problem-solving. Demonstrate a deep understanding of online marketing disciplines and their contribution to customer acquisition, conversion, and retention. Exhibit proven experience working across multi-disciplinary teams, using analytics to drive connected solutions that impact customer outcomes. Represent Publicis Sapient as an expert in the Digital Analytics industry with deep technical expertise. Possess the ability to drive and manage analytics and business teams through requirements gathering, solution design, planning and implementation, and reporting. Qualifications: Your Skills & Experience Experience in various marketing analytics models such as Market Mix Modeling, Attribution Modeling, visitor behavior analysis, and customer sentiment analysis. Experienced in Marketing Performance analysis , including: Data aggregation (leveraging marketing & click-stream APIs, data cleaning & transformation). Analysis & segmentation. Targeting & integration. Advanced analytics (lead scoring, churn analysis, lifetime value analysis, clustering, regression, forecasting, etc.). Experience working on R/Python to run statistical analysis . Experience working on cloud data platforms . Exposure to CDP (Customer Data Platform) and/or DMP (Data Management Platform) platforms and hands-on experience in integrating digital data with these platforms is a must. Proven experience in testing, both A/B and MVT (Multivariate Testing) using tools such as Maxymiser, Adobe Target, Google Web Optimizer, Qubit Deliver. Bachelor's degree and 9-12 years of working experience in data analytics , specifically with a marketing team on campaign planning, campaign analytics, or business analytics. Set Yourself Apart With Hands-on experience in multiple Industries . Strong Articulation skills . Self-starter who requires minimal oversight. Ability to prioritize and manage multiple tasks. Process orientation and the ability to define and set up processes. Ability to manage, lead, and grow teams . Ability to work with distributed teams and stakeholders .