The Manager Corporate Communications is responsible for developing, implementing, and managing strategic internal and external communication plans that promote and protect the organization’s brand, reputation, and key messages. This includes media relations, PR campaigns, digital content, stakeholder communications, and crisis communication management.
Key Responsibilities:
1. Strategic Communication Planning
- Develop and execute a comprehensive communication strategy aligned with organizational goals.
- Support leadership with speechwriting, presentations, and other communication needs.
2. Media & Public Relations
- Build and maintain strong relationships with media houses, journalists, and PR agencies.
- Draft press releases, articles, and opinion pieces; manage media queries and interviews.
- Track media coverage and prepare regular reports on media performance.
3. Internal Communications
- Drive employee engagement through newsletters, internal campaigns, and announcements.
- Coordinate communication initiatives across departments and ensure consistent messaging.
4. Content Creation & Brand Communication
- Oversee the development of content for digital platforms, brochures, annual reports, and promotional material.
- Ensure brand consistency across all communication channels.
- Collaborate with design and digital teams for creative communication assets.
5. Social Media & Digital Presence
- Manage the organization’s social media handles and digital content strategy.
- Monitor online reputation and engagement metrics.
- Ensure timely updates on website, blogs, and social platforms.
6. Event Management & CSR Communication
- Manage communication for corporate events, CSR initiatives, and community outreach programs.
- Document impact stories and prepare donor/partner communication.
7. Crisis Communication
- Prepare communication protocols for crisis situations.
- Act as a key liaison during any PR-related emergencies or reputational risk situations.
Key Skills & Competencies:
- Excellent verbal and written communication skills.
- Strong media relations and networking abilities.
- Strategic thinker with creative storytelling capabilities.
- Ability to work under pressure and manage multiple stakeholders.
- Proficiency in digital marketing tools and platforms is a plus.
- Knowledge of CSR and social sector communication is an advantage (for NGO/CSR roles).
Qualifications & Experience:
- Bachelor's/Master’s degree in Mass Communication, Public Relations, Journalism, Marketing, or related field.
- 6–10 years of relevant experience in corporate communication, PR, or brand management.
- Prior experience in managing internal and external communication in a leadership role is preferred.