Manager Content

Role Overview: As a Manager Medico Marketing Content Writer at Co. Create, Abbott's in-house creative agency in Mumbai, you will play a crucial role in translating complex clinical and scientific information into clear, engaging, and compliant content for various healthcare communications. Your primary responsibility will be to develop promotional and educational materials for healthcare professionals (HCPs), patients, and the public, ensuring alignment with industry regulations and brand strategy. Key Responsibilities: - Interpret client briefs and understand content/creative requirements, timelines, and target audience expectations - Develop content for a wide range of marketing materials for HCPs, including Brand Promise, Brand taglines, Visual Aids (VA), Leave-Behind Literature (LBL), Patient Education Leaflets, Video scripts, Gamification content, and Therapy shaping - Collaborate with marketing, creative, and client servicing teams to ideate and visualize concepts, delivering high-quality copy tailored to each creative asset - Serve as the single point of contact for all medical content and copy-related communication - Demonstrate versatility in writing styles and tones to suit varied formats and audiences - Maintain impeccable grammar, spelling, and adherence to brand voice - Exhibit deep understanding of target groups and therapeutic domains - Conduct thorough research, apply strong organizational and learning skills, and ensure all outgoing communication is medically accurate, brand-aligned, and quality-checked - Manage, guide, and mentor a content team of 3, consisting of both creative and medical writers Qualification Required: - Educational Qualifications: MBBS, BAMS, or B. Pharm (Bachelor of Pharmacy) Additional Details: Co. Create is Abbott's in-house creative agency based in Mumbai, emphasizing collaboration, a holistic perspective, and effectiveness in their approach to content creation. The team comprises visionary content creators, designers, problem solvers, tech enthusiasts, and passionate collaborators who believe in the power of integrating content, strategy, and creativity. With a focus on staying up to date with technology and fostering curiosity, the agency aims to create impactful stories that resonate with clients" core values and connect with their target audiences effectively.,