Manager Content

Abbott

10 - 15 years

20 - 25 Lacs

mumbai

Posted:-1 days ago| Platform:

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Skills Required

marketing strategy presentation skills content editing brand communication content management research taglines creative writing marketing campaigns copy writing writing content writing social media marketing communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

Brand Promise, Brand taglines
Visual Aids (VA)
Leave-Behind Literature (LBL)
Patient Education Leaflets
Video scripts (e.g., mechanism of action, awareness campaigns)
Gamification content
Therapy shaping
Collaborate with marketing, creative, and client servicing teams to ideate and visualize concepts, translating briefs into actionable inputs for designers and artists
Deliver high-quality copy tailored to each creative asset
Serve as the single point of contact for all medical content and copy-related communication
Demonstrate versatility in writing styles and tones to suit varied formats and audiences
Maintain impeccable grammar, spelling, and adherence to brand voice
Exhibit deep understanding of target groups and therapeutic domains
Conduct thorough research and apply strong organizational and learning skills
Ensure all outgoing communication is medically accurate, brand-aligned, and quality-checked
Managing, guiding and mentoring content team of 3 - mix of creative and medical writer

Key Competencies & Skills

Behavioral: High energy, integrity, empathy, and strong relationship-building capabilities.
Functional: Expertise in medico-marketing copywriting, brand communication, and marketing strategy.
Analytical: Ability to interpret customer insights and data to craft effective communication.
Communication: Strong written, verbal, and presentation skills.
Customer Orientation: Deep understanding of pharma, HCP and patient needs with a service-first mindset.

Educational Qualifications

MBBS, BAMS, or B. Pharm (Bachelor of Pharmacy)

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