Manager Branding, Packaging & VM Design

As a Design Manager at Lenskart, you will play a crucial role in leading Branding, Packaging, and Visual Merchandising (VM) initiatives. Your main focus will be on establishing a robust brand presence and ensuring consistent design experiences across retail and packaging touchpoints. Your creativity and attention to detail will be key in translating our brand vision into captivating visual identities that resonate with our target audience. Your responsibilities will include developing brand identities and ensuring their seamless application across various channels. You will be tasked with creating visually appealing concepts for marketing campaigns and product launches to drive brand engagement. In the realm of Packaging Design, you will be expected to craft innovative, functional, and premium packaging solutions for eyewear and accessories. Collaboration with vendors will be essential to guarantee the quality and timely production of packaging materials. Within Visual Merchandising (VM), you will be responsible for designing and executing in-store display strategies to elevate the retail experience. This will involve creating planograms, window displays, and seasonal in-store themes that captivate customers and drive sales. Your role will also entail close collaboration with cross-functional teams including marketing, retail, and product departments to ensure a cohesive brand experience across all touchpoints. In managing both internal design resources and external vendors for packaging and VM production, your leadership skills will be put to the test. Your ability to inspire and guide your team towards creative excellence will be crucial in achieving our design objectives. To excel in this role, you should possess a minimum of 5 years of experience in branding, packaging design, and visual merchandising. A strong portfolio showcasing your expertise in packaging innovation and retail VM design will be highly valued. Additionally, you should have a deep understanding of brand systems and storytelling, along with knowledge of production processes for packaging and retail displays. Proficiency in Adobe Creative Suite and relevant 3D visualization tools would be advantageous. If you are passionate about creating compelling design experiences and driving brand success through innovative visual strategies, we invite you to join our team at Lenskart and make a significant impact in shaping our brand's identity and presence.,