Manager - Brand and Offline Marketing

The Manager Brand & Offline Marketing is responsible for developing and executing brand strategy, integrated campaigns, creative assets, and offline marketing initiatives that strengthen the positioning and visibility of the organizations three distinct brands. This role focuses on brand storytelling, market insights, events, and stakeholder engagement, ensuring alignment with business goals and organizational values.

Core Responsibilities

Brand Strategy & Positioning

• Define and execute brand architecture and positioning for each brand under the group.
• Develop and own the annual brand calendar, covering campaigns, events, storytelling, and outreach themes.

• Integrated Campaigns

• Plan and execute 360-degree campaigns across offline, print, PR, and events, ensuring consistency with online efforts.
• Collaborate with digital, content and performance teams for unified messaging.

• Creative Development

• Lead the creation of marketing collaterals: brochures, signage, print ads, and event branding.
• Manage external agencies and coordinate with internal design/content teams.

1. Customer Insights & Research

• Conduct market research, focus groups, and competitor analysis.
• Translate insights into actionable marketing strategies and brand differentiation.

• Internal Brand Alignment

• Act as brand guardian, ensuring adherence to brand guidelines in tone, design, and messaging across functions.
• Support Sales and Operations with customized collaterals aligned to positioning.

• Content & Storytelling

• Curate and promote narratives highlighting seniors, caregivers, families, and care outcomes.
• Develop lifestyle-led storytelling formats to humanize the brand.

• Event & Experience Branding

• Drive brand presence at outreach events, health camps, wellness programs, and community celebrations.
• Ensure cohesive offline experience that reflects brand promise.

• Performance & Reporting

• Define and track brand KPIs awareness, recall, sentiment, engagement, and loyalty.
• Share regular updates with leadership on campaign performance and ROI.