Leader Marketing, India, LWT IMEA

IMEA (India, Middle East, Africa). India. LIXIL INDIA PVT LTD. Employee Assignment. Not remote. Full Time. 1 October 2025. Marketing Leader -. Overview. The Marketing Leader is a senior leadership position responsible for defining and executing the marketing strategy for the region, driving brand presence, generating demand, and enabling sales growth across diverse markets. This role demands a strategic thinker with a deep understanding of the landscape, proven experience in both consumer and B2B marketing, driving experience stores and working with influencers (Architects & Designers), and the ability to lead and develop high-performing teams.. Responsibilities. Develop and implement the overall marketing strategy: Align with regional and global business goals, leveraging expertise across performance marketing, brand & communications, and digital marketing.. Drive demand generation and pipeline contribution: Create and execute campaigns (digital, social, events, webinars, ABM) that resonate with target audiences and drive lead generation for the region.. Build brand presence and awareness: Develop culturally relevant campaigns and thought leadership initiatives that position the brand effectively in key markets.. Localize global strategies and campaigns: Adapt global priorities with local nuances, ensuring messaging and content resonate with diverse cultural and linguistic backgrounds.. Manage and develop a high-performing team: Foster a culture of ownership, collaboration, and excellence, including hiring, mentoring, and coaching team members.. Drive cross-functional collaboration: Partner closely with sales, product, communications, and other teams to align on goals and execute cohesive regional strategies.. Champion a data-driven approach: Utilize market insights and analytics to measure campaign effectiveness, optimize strategies, and report on key performance indicators (KPIs) and return on investment (ROI) to senior stakeholders.. Stay abreast of market trends: Monitor emerging opportunities, technological advancements (e.g., AI, 5G, visual search), and consumer behaviours to inform and adapt marketing strategies.. Qualifications And Knowledge. Extensive marketing experience (typically 10-15+ years). Educated to at least Masters /Degree level in Marketing Management /Business. Experienced in managing a big teams and external relationships other stakeholders. Proven track record across consumer and/or B2B marketing in the region.. Deep understanding of markets: Knowledge of cultural nuances, consumer behaviour, media landscapes, and digital marketing trends across regions. Demonstrated experience in integrated marketing strategies: Success in developing and executing campaigns across multiple audiences and channels.. Strong leadership and team management skills: Ability to build, mentor, and motivate high-performing regional teams.. Exceptional communication and stakeholder management skills: Ability to influence effectively across levels and functions.. Experience in fast-paced, high-growth environments: Proven ability to operate with a hands-on, solutions-oriented approach.. Data-driven mindset: Ability to leverage insights and analytics to measure and optimize campaign performance.. Proficiency in English. This role is ideal for a strategic and adaptable marketing leader eager to drive impact in the dynamic and rapidly evolving region.. Show more Show less