Lead User Research & Product Insights (B2C)

As a Lead User Research & Analyst, you will play a crucial role in leveraging your expertise in Behavioral Data Analytics, User Research, and Product Insights to drive data-informed decision-making for B2C digital products (web and app). You will lead cross-functional user research and analytics initiatives in collaboration with Product, Design, Engineering, and Business teams to translate behavioral insights into actionable strategies. **Key Responsibilities:** - Analyze user journeys, clickstream, and behavioral data using tools like Google Analytics, Mixpanel, CleverTap, Firebase, or Amplitude. - Utilize your strong expertise in A/B testing and experimentation for hypothesis design, execution, statistical validation, and impact interpretation. - Identify behavioral patterns, funnel drop-offs, engagement trends, and user journey anomalies using large datasets and mixed-method analysis. - Demonstrate hands-on proficiency in SQL, Excel, and data visualization tools like Tableau, Power BI, or Looker for executive reporting and dashboard creation. - Deeply understand UX principles, customer journey mapping, and product experience design, integrating qualitative and quantitative insights effectively. **Qualifications Required:** - 10+ years of experience in Behavioral Data Analytics, User Research, or Product Insights for B2C digital products. - 6 months+ experience in analyzing user journeys, clickstream, and behavioral data using specified tools. - Strong expertise in A/B testing, data visualization, and user behavior analysis. - Proficiency in SQL, Excel, and data visualization tools. - Understanding of UX principles, customer journey mapping, and product experience design. In addition to these qualifications, you should have experience working with B2C product organizations (fintech, e-commerce, edtech, or consumer platforms) with large-scale user datasets and analytics maturity. It's important to note that we are not looking for data analysts but strategic behavioral insight leaders or research-driven analytics professionals focused on user behavior and product decision-making. If you possess the preferred skills such as building insightful dashboards, executive reports, and familiarity with mixed-method research and AI-assisted insight tools, it would be an added advantage. Your ability to mentor junior researchers will also be valued in this role.,