Lead- Marketing Technology

As a Lead- MarTech at 5paisa Capital Ltd., your role is crucial in turning marketing technology into a strategic advantage to optimize tools, drive data-driven campaigns, and create personalized experiences that engage customers while maximizing ROI. Here's what you'll be responsible for: - Optimize Our MarTech Stack: Own and enhance our marketing technology ecosystem including CRMs, automation platforms, and analytics tools to ensure seamless and efficient operations. - Drive Data-Driven Decisions: Track, analyze, and report on campaigns to turn data into insights that boost engagement and ROI. - Supercharge Campaigns with Automation: Utilize personalization, segmentation, and automation to make marketing campaigns smarter and more impactful. - Integrate & Innovate: Collaborate with cross-functional teams to integrate tools, explore new MarTech solutions, and stay ahead of the curve. - Ensure Compliance & Security: Ensure that all marketing technologies and campaigns comply with data privacy standards and best practices. - Empower the Team: Train and support marketing colleagues to effectively leverage tools, turning technology into a growth engine. What You'll Bring to the table: - 5+ years of experience in marketing technology, digital marketing operations, or marketing analytics. - Proficiency in CRM platforms such as Zoho and Microsoft Dynamics 365, and analytics/campaign tools like Clevertap, Google Analytics, and Power BI. - Strong understanding of digital marketing channels, campaign management, and lead nurturing. Basic knowledge of SQL, API integrations, and familiarity with data management platforms (DMPs/CDPs) would be a plus. - Excellent analytical, problem-solving, project management, and communication skills. At 5paisa Capital Ltd., you can expect: - Learning and Growth: Join a team that values continuous learning in the Legal and Compliance framework and encourages mentorship to expand your skill set and shape your career path. - Dynamic Environment: Thrive in a dynamic and challenging work environment where your expertise directly influences the success of the private cloud platform. - Mentorship and Leadership: Experience a collaborative culture where your contributions matter. Provide mentorship and technical leadership in a learning environment. This opportunity isn't just another job - it's a front-row seat to the future of finance, and you're invited to be a part of it.,