Lead Marketing Operations Specialist

Lead Marketing Operations Specialist

Roles and Responsibilities

• Work extensively in our

  data orchestration tool, RingLead

  , to manage data, including:

• Cleansing data

  (removing duplicates, matching, and converting Leads to Accounts).

• Transforming data

  (setting fields based on others, formatting entries).

• Updating data

  (corrections, reassigning accounts).

• Enriching records

  (Leads, Contacts, Accounts with firmographic and demographic information).

• Routing Leads

  (assigning Leads and Contacts based on territories).

• Establish and manage processes and tool linkages

  for data cleaning, both automated and manual.

• Establish regular cycles to update existing data

  , determining timing and processes for non-automated updates.

• Identify new processes/sources

  for new data and/or to create relationship structures around existing data (e.g., identifying related accounts as separate locations of the same company).

• Analyze data issues

  by pulling data from CRM into Excel, manipulating it, and determining necessary corrections.

• Build infrastructure/database structures

  to organize data meaningfully and usability for Marketing and Sales (e.g., structuring related accounts). This includes identifying new fields and processes for population.
• Perform

  manual data cleaning

  , such as populating new fields for new data structures via data uploads.

• Create reports to communicate the state of the data.

Skills and Abilities

• Strong knowledge of CRM systems and data

  (Salesforce.com preferred).

• Advanced experience with Excel

  , including building and manipulating large datasets, building models, and assessing fit to specific criteria.
• Demonstrated experience

  owning and using a data tool/platform

  (RingLead preferred).
• Experience pulling large sets of data from CRMs or external tools (such as D&B).
• Strong understanding of

  databases and data structures

  and comfort with large datasets.
• Excellent

  technical skills

  in Salesforce.com and Excel.

• Detail-oriented

  with strong analytical and time management skills.

• Curiosity

  and ability to identify solutions to data problems creatively.
• Able to operate successfully in a lean, fast-paced organization.
• Strong written and verbal communication skills.
• Self-starter with a take charge mentality and a proven ability to get things done.
• Intermediate facilitation skills with the ability to drive issues to closure.
• Self-motivated and able to handle tasks with minimal supervision or questions.
• Ability to compare technologies and make recommendations to senior members of the team.
• Experience working with database and CRM field structures.
• Experience with Segmentation modeling is a plus.
• Experience with SQL or similar is a plus.

Qualifications

• Education:

  Bachelor's degree (Bachelor's degree in Statistics, Computer Science, Engineering, Mathematics, related quantitative discipline, or equivalent practical experience preferred).

• Work Experience:

  3-5 years of data quality or similar level data analysis experience required.