Lead Generation (Marketing) in Mumbai (Hybrid)

Key Responsibilities

• Develop and implement data-driven lead generation strategies across B2B and B2C segments
• Optimize conversion funnels through targeted campaigns and audience segmentation
• Collaborate with sales teams to align lead quality with business goals
• Plan and manage content calendars for Instagram, LinkedIn, Facebook, and Twitter
• Drive organic growth, brand visibility, and audience engagement through tailored messaging
• Execute integrated campaigns across email, WhatsApp, Google Ads, Meta Ads, and SEO
• Monitor performance and optimize ad spend for maximum ROI
• Ideate and collaborate on compelling marketing content and campaign narratives
• Ensure all messaging aligns with brand voice and strategic objectives
• Track KPIs for lead generation, engagement, reach, and conversions
• Prepare weekly and monthly dashboards with actionable insights to inform future strategies
  

Requirements

• Have a minimum of 1 year of hands-on experience in digital marketing and lead generation
• Demonstrate proven success in running paid ads and generating qualified leads and revenue
• Hold a bachelor’s degree in marketing, communications, business, or a related field
• Strategize, execute, and scale campaigns independently