Lead Gen Executive

Job Description: As a Lead Generation/Email Marketing professional, your role will involve developing and executing email marketing campaigns in alignment with the company's business goals and marketing strategy. You will be responsible for segmenting email lists and personalizing emails for targeted audiences to enhance engagement and conversion rates. Additionally, designing and testing email templates using tools and software to ensure visual and content coherence will be a key aspect of your responsibilities. Analyzing campaign performance, generating reports on key metrics, and collaborating with other marketing team members to integrate email campaigns with broader marketing initiatives will also be part of your duties. It is essential to stay updated with the latest trends in email marketing, including automation and personalization technologies. Key Responsibilities: - Develop and execute email marketing campaigns aligned with business goals - Segment email lists and personalize emails for targeted audiences - Design and test email templates for visual and content coherence - Analyze campaign performance and generate reports on key metrics - Collaborate with other marketing team members to integrate email campaigns - Stay updated with the latest trends in email marketing Qualifications Required: - Bachelors degree in Marketing, Communications, or a related field - Proven experience in email marketing or digital marketing - Strong knowledge of email marketing platforms and tools - Experience with analytics tools and data-driven campaigns - Excellent copywriting and editing skills with attention to detail - Ability to manage multiple projects simultaneously in a fast-paced environment Experience: - 1 year of relevant experience Location: - Gurgaon sector 39 / Remote,