Lead - Creative Strategy

Role Overview: At Kulfi Collective, you will be the Lead - Creative Strategy, responsible for shaping culture and building a strong company image globally for Kulfis 3 core verticals. You will craft comprehensive campaign frameworks, develop platform-specific strategies, generate insights through social listening, lead community and content strategy, provide strategic inputs, coordinate across accounts, and collaborate with clients to ensure strategic alignment. Key Responsibilities: - Craft comprehensive, 360-degree campaign and always-on frameworks by conducting trend-based research - Develop platform-specific strategies tailored to the unique characteristics of each social media channel - Continuously monitor social platforms to identify emerging cultural trends, market insights, and talent opportunities - Lead the shift from functional communication to entertainment-focused, community-driven strategies - Regularly execute detailed strategic analyses addressing brand-specific challenges or opportunities - Serve as the central strategic resource ensuring continuous alignment and strategic consistency across all accounts - Regularly interact with clients to present insights, strategies, and recommendations Qualifications Required: - 3-5 years of work experience in a creative agency doing culturally relevant brand campaigns - Strong curiosity and a passion for understanding consumer behaviour and cultural trends - Ability to conduct primary research and analyze data to uncover consumer insights - Excellent problem-solving and communication skills - Basic understanding of social media analytics, website analytics (Google Analytics), and other digital metrics - Proactive approach to staying updated on the digital media landscape - Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously,