Lead Adops Mobile Performance (Campaign Manager)

8 - 12 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

You are looking for a highly driven and experienced Performance Marketing Lead to own, drive, and scale Mobile Performance campaigns across global markets. This role demands campaign execution expertise, strategic leadership, cross-functional collaboration, and the ability to deliver measurable business outcomes. **Key Responsibilities:** - Own and lead the strategy, execution, and optimization of large-scale Mobile Performance campaigns across multiple markets. - Drive revenue growth, profitability, and client success with complete P&L responsibility for assigned accounts. - Lead execution across premium supply channels such as OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps. - Define, monitor, and deliver against campaign KPIs (ROAS, CPA, LTV, Fraud Hygiene, Retention). - Analyse large-scale campaign data to identify trends, uncover insights, and implement advanced optimization strategies. - Act as a trusted advisor to clients, presenting insights, recommendations, and growth opportunities at a strategic level. - Mentor, manage, and upskill a team of campaign managers, ensuring consistent delivery excellence. - Collaborate with sales, supply, data, and product teams to innovate and strengthen the performance marketing ecosystem. - Identify and onboard new supply opportunities and technologies to future-proof performance marketing capabilities. - Drive process improvements to scale operations, ensure campaign hygiene, and enhance client satisfaction. **Qualifications & Skills:** - 8-10 years of proven experience in Mobile Performance Marketing / User Acquisition, with at least 3 years in a leadership role. - Strong expertise as Campaign Manager for User Acquisition & Re-engagement campaigns via In-App marketing. - Deep knowledge of Mobile Measurement Partners (MMPs) like AppsFlyer, Branch.io, Adjust, Kochava, and Singular. - Proven success in managing large budgets, multiple accounts, and cross-market campaigns. - Prior experience in P&L ownership, revenue growth, and client relationship management. - Strong team leadership experience - mentoring, motivating, and scaling high-performing teams. - Excellent analytical, problem-solving, and decision-making skills with a data-first approach. - Strong communication and presentation skills with the ability to influence C-level stakeholders.,

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